---
title: "Tailscale vs Twingate: Which is more popular by branded search?"
description: "Which is more popular in search, Tailscale or Twingate? Compare estimated monthly branded-search demand and Share of Search inside the Zero trust network access platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/tailscale-vs-twingate"
publisher: "Brandwave"
---

# Tailscale vs Twingate: Which is more popular by branded search?

Which is more popular in search, Tailscale or Twingate? Compare estimated monthly branded-search demand and Share of Search inside the Zero trust network access platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Tailscale and Twingate
- **Competitive set**: Zero trust network access platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Tailscale Share of Search**: 83.1%
- **Twingate Share of Search**: 1.8%

## Which is more popular in search, Tailscale or Twingate?

- In August 2026, Tailscale had more branded searches than Twingate among zero trust network access platforms worldwide. Tailscale was estimated to have 1.2M branded searches compared to Twingate’s 27.3K, and held an 83.1% Share of Search versus Twingate’s 1.8%.
- Tailscale was ahead of Twingate in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Tailscale’s estimated Share of Search among zero trust network access platforms worldwide moved from 59.1% to 83.1%, and its estimated monthly branded searches moved from 552K to 1.2M.
- Across the 11 months ending August 2026, Twingate’s estimated Share of Search among zero trust network access platforms worldwide moved from 5.3% to 1.8%, and its estimated monthly branded searches moved from 49.8K to 27.3K.

## How did search popularity change for zero trust network access platforms worldwide in August 2026?

- Tailscale’s estimated Share of Search among zero trust network access platforms worldwide has gained ground for 3 months in a row, from 76.8% to 83.1% in August 2026.
- Estimated monthly branded searches for Twingate worldwide fell 45.2% over 11 measured months, from 49.8K to 27.3K in August 2026.

## Month by month

| Month | Tailscale estimated searches | Tailscale Share of Search | Tailscale rank | Twingate estimated searches | Twingate Share of Search | Twingate rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 552K | 59.1% | 1 | 49.8K | 5.3% | 3 |
| Nov 2025 | 675K | 64.7% | 1 | 40.8K | 3.9% | 3 |
| Dec 2025 | 675K | 65.2% | 1 | 33.3K | 3.2% | 3 |
| Jan 2026 | 826K | 71.7% | 1 | 49.9K | 4.3% | 3 |
| Feb 2026 | 1M | 76.7% | 1 | 33.4K | 2.6% | 3 |
| Mar 2026 | 1M | 72.9% | 1 | 40.8K | 3% | 3 |
| Apr 2026 | 1M | 76.8% | 1 | 33.4K | 2.6% | 3 |
| May 2026 | 1M | 76.8% | 1 | 33.3K | 2.5% | 3 |
| Jun 2026 | 1M | 76.9% | 1 | 33.3K | 2.5% | 3 |
| Jul 2026 | 1.2M | 83% | 1 | 27.2K | 1.8% | 3 |
| Aug 2026 | 1.2M | 83.1% | 1 | 27.3K | 1.8% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Tailscale’s and Twingate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Tailscale**: Measured on the search terms “tailscale”, “tailscale app”, “tailscale com”, “tailscale software”, “tailscale zero trust” and “zero trust tailscale”, summed into one figure.
- **Twingate**: Measured on the search terms “twingate”, “twingate app”, “twingate com”, “twingate software”, “twingate zero trust” and “vpn twingate”, summed into one figure.

- [Tailscale profile](/demand/global-en/brands/tailscale)
- [Twingate profile](/demand/global-en/brands/twingate)
- [All zero trust network access platforms worldwide](/demand/global-en/categories/zero-trust-network-access-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Tailscale or Twingate?

In August 2026, Tailscale had more branded searches than Twingate among zero trust network access platforms worldwide. Tailscale was estimated to have 1.2M branded searches compared to Twingate’s 27.3K, and held an 83.1% Share of Search versus Twingate’s 1.8%.

## Cite this page

Brandwave. "Tailscale vs Twingate: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/tailscale-vs-twingate

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/tailscale-vs-twingate. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.