---
title: "Synup vs Yext: Which is more popular by branded search?"
description: "Which is more popular in search, Synup or Yext? Compare estimated monthly branded-search demand and Share of Search inside the Listing management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/synup-vs-yext"
publisher: "Brandwave"
---

# Synup vs Yext: Which is more popular by branded search?

Which is more popular in search, Synup or Yext? Compare estimated monthly branded-search demand and Share of Search inside the Listing management platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Synup and Yext
- **Competitive set**: Listing management platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Synup Share of Search**: 3.2%
- **Yext Share of Search**: 36.9%

## Which is more popular in search, Synup or Yext?

- In August 2026, Yext had more branded searches than Synup among listing management platforms worldwide. Yext was estimated to have 22.2K branded searches compared to Synup’s 1.9K, and held a 36.9% Share of Search versus Synup’s 3.2%.
- Yext was ahead of Synup in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Synup’s estimated Share of Search among listing management platforms worldwide held steady at 3.2%, and its estimated monthly branded searches moved from 2.9K to 1.9K.
- Across the 11 months ending August 2026, Yext’s estimated Share of Search among listing management platforms worldwide moved from 44.3% to 36.9%, and its estimated monthly branded searches moved from 40.5K to 22.2K.

## How did search popularity change for listing management platforms worldwide in August 2026?

- In August 2026, BrightLocal overtook Yext to take the highest estimated Share of Search among listing management platforms worldwide, at 37.6%.
- In August 2026, Yext lost estimated Share of Search among listing management platforms worldwide, from 39.7% to 36.9%.
- In August 2026, Synup rose from 5th to 4th among listing management platforms worldwide.

## Month by month

| Month | Synup estimated searches | Synup Share of Search | Synup rank | Yext estimated searches | Yext Share of Search | Yext rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.9K | 3.2% | 4 | 40.5K | 44.3% | 1 |
| Nov 2025 | 2.4K | 3.3% | 4 | 27.1K | 36.8% | 2 |
| Dec 2025 | 2.4K | 3.2% | 4 | 27.1K | 36.7% | 2 |
| Jan 2026 | 2.9K | 3.7% | 4 | 27.1K | 34.7% | 2 |
| Feb 2026 | 2.4K | 3.1% | 5 | 27.1K | 34.8% | 2 |
| Mar 2026 | 2.4K | 2.8% | 5 | 27.1K | 31.9% | 2 |
| Apr 2026 | 1.9K | 2.6% | 5 | 27.1K | 36.5% | 2 |
| May 2026 | 1.9K | 2.5% | 5 | 27.1K | 36.3% | 2 |
| Jun 2026 | 1.9K | 2.8% | 4 | 27.1K | 39.9% | 1 |
| Jul 2026 | 1.9K | 2.8% | 5 | 27.1K | 39.7% | 1 |
| Aug 2026 | 1.9K | 3.2% | 4 | 22.2K | 36.9% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Synup’s and Yext’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Synup**: Measured on the search term “synup”.
- **Yext**: Measured on the search term “yext”.

- [Synup profile](/demand/global-en/brands/synup)
- [Yext profile](/demand/global-en/brands/yext)
- [All listing management platforms worldwide](/demand/global-en/categories/listing-management-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Synup or Yext?

In August 2026, Yext had more branded searches than Synup among listing management platforms worldwide. Yext was estimated to have 22.2K branded searches compared to Synup’s 1.9K, and held a 36.9% Share of Search versus Synup’s 3.2%.

## Cite this page

Brandwave. "Synup vs Yext: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/synup-vs-yext

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/synup-vs-yext. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.