---
title: "Synology vs UGREEN: Which is searched more?"
description: "Is Synology or UGREEN more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the NAS brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/synology-vs-ugreen"
publisher: "Brandwave"
---

# Synology vs UGREEN: Which is searched more?

Is Synology or UGREEN more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the NAS brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Synology and UGREEN
- **Competitive set**: NAS brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Synology Share of Search**: 33.8%
- **UGREEN Share of Search**: 19.1%

## Is Synology or UGREEN more popular in search?

- In September 2026, Synology had more branded searches than UGREEN among NAS brands worldwide. Synology had about 301,000 branded searches, while UGREEN had 170,000. Synology made up 33.8% of all NAS brand searches we track, and UGREEN accounted for 19.1%.
- Synology was ahead of UGREEN in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Synology’s share of searches among NAS brands worldwide moved from 37% to 33.8%, and its estimated monthly branded searches moved from 450K to 301K.
- Across the 12 months ending September 2026, UGREEN’s share of searches among NAS brands worldwide moved from 17.3% to 19.1%, and its estimated monthly branded searches moved from 211K to 170K.

## Top NAS brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Synology and UGREEN showed up in all five answers. Synology was listed before UGREEN in every answer.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Synology | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| UGREEN | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| QNAP | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Asustor | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| TerraMaster | 5th | 3 of 3 | 0 of 2 | 3 of 5 |
| Seagate | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| Western Digital | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about NAS brands

- Asked ChatGPT "Which NAS brand should I buy?": 1. Synology, 2. UGREEN, 3. QNAP, 4. Asustor, 5. TerraMaster
- Asked ChatGPT "What are the best NAS brands?": 1. Synology, 2. QNAP, 3. UGREEN, 4. Asustor, 5. TerraMaster
- Asked ChatGPT "What's the best NAS brand for home backups?": 1. Synology, 2. UGREEN, 3. QNAP, 4. TerraMaster
- Searched Google, AI Overview "best nas": 1. Synology, 2. UGREEN, 3. QNAP
- Searched Google, AI Overview "nas for home": 1. Synology, 2. UGREEN, 3. Seagate

Not named in any answer: Western Digital.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026.

## How did search popularity change for NAS brands worldwide in September 2026?

- In September 2026, UGREEN overtook Seagate to rank 2nd among NAS brands worldwide, with 19.1% of the searches.
- In September 2026, Synology gained share of searches among NAS brands worldwide, from 31.4% to 33.8%.

## Month by month

| Month | Synology estimated searches | Synology Share of Search | Synology rank | UGREEN estimated searches | UGREEN Share of Search | UGREEN rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 450K | 37% | 1 | 211K | 17.3% | 2 |
| Nov 2025 | 368K | 32.1% | 1 | 258K | 22.5% | 2 |
| Dec 2025 | 368K | 33.7% | 1 | 213K | 19.5% | 2 |
| Jan 2026 | 368K | 31.7% | 1 | 211K | 18.2% | 2 |
| Feb 2026 | 301K | 29.2% | 1 | 173K | 16.8% | 3 |
| Mar 2026 | 368K | 34.9% | 1 | 209K | 19.9% | 2 |
| Apr 2026 | 301K | 31.8% | 1 | 172K | 18.1% | 2 |
| May 2026 | 301K | 32.5% | 1 | 140K | 15.1% | 4 |
| Jun 2026 | 301K | 31.4% | 1 | 172K | 17.9% | 3 |
| Jul 2026 | 301K | 33.5% | 1 | 140K | 15.6% | 3 |
| Aug 2026 | 301K | 31.4% | 1 | 172K | 17.9% | 3 |
| Sep 2026 | 301K | 33.8% | 1 | 170K | 19.1% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Synology’s and UGREEN’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Synology**: Measured on the search term “synology”.
- **UGREEN**: Measured on the search terms “ugreen nas” and “ugreen nasync”, summed into one figure.

- [Synology profile](/demand/global-en/brands/synology)
- [UGREEN profile](/demand/global-en/brands/ugreen)
- [All NAS brands worldwide](/demand/global-en/categories/nas-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Synology or UGREEN more popular in search?

In September 2026, Synology had more branded searches than UGREEN among NAS brands worldwide. Synology had about 301,000 branded searches, while UGREEN had 170,000. Synology made up 33.8% of all NAS brand searches we track, and UGREEN accounted for 19.1%.

## Cite this page

Brandwave. "Synology vs UGREEN: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/synology-vs-ugreen

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/synology-vs-ugreen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
