---
title: "Symantec vs Zscaler: Which is more popular by branded search?"
description: "Which is more popular in search, Symantec or Zscaler? Compare estimated monthly branded-search demand and Share of Search inside the Data loss prevention platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/symantec-vs-zscaler"
publisher: "Brandwave"
---

# Symantec vs Zscaler: Which is more popular by branded search?

Which is more popular in search, Symantec or Zscaler? Compare estimated monthly branded-search demand and Share of Search inside the Data loss prevention platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Symantec and Zscaler
- **Competitive set**: Data loss prevention platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Symantec Share of Search**: 8.3%
- **Zscaler Share of Search**: 61.8%

## Which is more popular in search, Symantec or Zscaler?

- In August 2026, Zscaler had more branded searches than Symantec among data loss prevention platforms worldwide. Zscaler was estimated to have 201K branded searches compared to Symantec’s 27.1K, and held a 61.8% Share of Search versus Symantec’s 8.3%.
- Zscaler was ahead of Symantec in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Symantec’s estimated Share of Search among data loss prevention platforms worldwide moved from 9.6% to 8.3%, and its estimated monthly branded searches moved from 40.5K to 27.1K.
- Across the 11 months ending August 2026, Zscaler’s estimated Share of Search among data loss prevention platforms worldwide moved from 58.1% to 61.8%, and its estimated monthly branded searches moved from 246K to 201K.

## How did search popularity change for data loss prevention platforms worldwide in August 2026?

- Estimated monthly branded searches for Symantec worldwide fell 33.1% over 11 measured months, from 40.5K to 27.1K in August 2026.
- Estimated monthly branded searches for Zscaler worldwide fell 18.3% over 11 measured months, from 246K to 201K in August 2026.

## Month by month

| Month | Symantec estimated searches | Symantec Share of Search | Symantec rank | Zscaler estimated searches | Zscaler Share of Search | Zscaler rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 40.5K | 9.6% | 3 | 246K | 58.1% | 1 |
| Nov 2025 | 33.1K | 9.3% | 4 | 201K | 56.3% | 1 |
| Dec 2025 | 33.1K | 11.1% | 3 | 165K | 55.2% | 1 |
| Jan 2026 | 33.1K | 9.6% | 3 | 201K | 58.1% | 1 |
| Feb 2026 | 33.1K | 9.6% | 3 | 201K | 58.1% | 1 |
| Mar 2026 | 33.1K | 9.3% | 4 | 201K | 56.3% | 1 |
| Apr 2026 | 33.1K | 9.7% | 4 | 201K | 58.7% | 1 |
| May 2026 | 33.1K | 8.1% | 4 | 246K | 60.4% | 1 |
| Jun 2026 | 33.1K | 9.6% | 3 | 201K | 58.1% | 1 |
| Jul 2026 | 27.1K | 8.3% | 4 | 201K | 61.8% | 1 |
| Aug 2026 | 27.1K | 8.3% | 4 | 201K | 61.8% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Symantec’s and Zscaler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Symantec**: Measured on the search term “symantec”.
- **Zscaler**: Measured on the search term “zscaler”.

- [Symantec profile](/demand/global-en/brands/symantec)
- [Zscaler profile](/demand/global-en/brands/zscaler)
- [All data loss prevention platforms worldwide](/demand/global-en/categories/data-loss-prevention-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Symantec or Zscaler?

In August 2026, Zscaler had more branded searches than Symantec among data loss prevention platforms worldwide. Zscaler was estimated to have 201K branded searches compared to Symantec’s 27.1K, and held a 61.8% Share of Search versus Symantec’s 8.3%.

## Cite this page

Brandwave. "Symantec vs Zscaler: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/symantec-vs-zscaler

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/symantec-vs-zscaler. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.