--- title: "Swisse vs Wiley's Finest: Which is more popular?" description: "Is Swisse or Wiley's Finest more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fish oil brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/swisse-vs-wiley-s-finest" publisher: "Brandwave" --- # Swisse vs Wiley's Finest: Which is more popular? Is Swisse or Wiley's Finest more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Fish oil brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Swisse and Wiley's Finest - **Competitive set**: Fish oil brands - **Market**: Global - **Month measured**: Oct 2026 - **Swisse Share of Search**: 10.7% - **Wiley's Finest Share of Search**: 0.62% ## Is Swisse or Wiley's Finest more popular in search? - In October 2026, Swisse had more branded searches than Wiley's Finest among fish oil brands worldwide. Swisse had about 22,500 branded searches, while Wiley's Finest had 1,300. Swisse made up 10.7% of all fish oil brand searches we track, and Wiley's Finest accounted for 0.62%. - Swisse was ahead of Wiley's Finest in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Swisse’s share of searches among fish oil brands worldwide moved from 9% to 10.7%, and its estimated monthly branded searches moved from 17.3K to 22.5K. - Across the 12 months ending October 2026, Wiley's Finest’s share of searches among fish oil brands worldwide moved from 0.68% to 0.62%, and its estimated monthly branded searches held steady at 1.3K. ## Top fish oil brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, neither Swisse nor Wiley's Finest showed up in any of the four answers. Too few answers listed options to rank the brands, so only mentions are counted. | Brand | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | | Nordic Naturals | 2 of 3 | 1 of 1 | 3 of 4 | | Seven Seas | 0 of 3 | 0 of 1 | 0 of 4 | | Blackmores | 0 of 3 | 0 of 1 | 0 of 4 | | Swisse | 0 of 3 | 0 of 1 | 0 of 4 | | Nature Made | 1 of 3 | 0 of 1 | 1 of 4 | | Nature's Bounty | 0 of 3 | 0 of 1 | 0 of 4 | | Thorne | 0 of 3 | 0 of 1 | 0 of 4 | | Wiley's Finest | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about fish oil brands - Asked ChatGPT "Which fish oil brand should I buy?": named none of the brands we track - Asked ChatGPT "What are the best fish oil brands?": 1. Nordic Naturals, 2. Nature Made - Asked ChatGPT "What's the best fish oil brand for omega 3 supplement?": 1. Nordic Naturals - Searched Google, AI Overview "fish oil capsules": 1. Nordic Naturals Not named in any answer: Seven Seas, Blackmores, Swisse, Nature's Bounty, Thorne and Wiley's Finest. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for fish oil brands worldwide in October 2026? - Estimated monthly branded searches for Swisse worldwide rose 30.2% over 12 measured months, from 17.3K to 22.5K in October 2026. ## How has branded search for Swisse and Wiley's Finest changed worldwide over the last 12 months? | Month | Swisse estimated searches | Swisse Share of Search | Swisse rank | Wiley's Finest estimated searches | Wiley's Finest Share of Search | Wiley's Finest rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 17.3K | 9% | 4 | 1.3K | 0.68% | 8 | | Dec 2025 | 15.8K | 8.7% | 4 | 1.6K | 0.88% | 8 | | Jan 2026 | 19.3K | 8.8% | 4 | 1.9K | 0.87% | 8 | | Feb 2026 | 17K | 9.1% | 4 | 1.9K | 1% | 8 | | Mar 2026 | 17.1K | 8.1% | 4 | 1.9K | 0.9% | 8 | | Apr 2026 | 17.2K | 7.9% | 4 | 1.9K | 0.87% | 8 | | May 2026 | 18.6K | 9.6% | 4 | 1.6K | 0.83% | 8 | | Jun 2026 | 22.6K | 11.5% | 4 | 1.6K | 0.81% | 8 | | Jul 2026 | 20.7K | 10.6% | 4 | 1.3K | 0.66% | 8 | | Aug 2026 | 22.6K | 10.9% | 4 | 1.3K | 0.63% | 8 | | Sep 2026 | 22.7K | 11.1% | 4 | 1.3K | 0.64% | 8 | | Oct 2026 | 22.5K | 10.7% | 4 | 1.3K | 0.62% | 8 | ## How are Swisse’s and Wiley's Finest’s branded searches counted? Brandwave collects information about searches that people make online using Swisse’s and Wiley's Finest’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Swisse**: Measured on the search terms “swisse cod liver oil”, “swisse fish oil”, “swisse krill oil” and “swisse omega 3”, summed into one figure. - **Wiley's Finest**: Measured on the search term “wileys finest”. - [Swisse profile](/demand/global-en/brands/swisse) - [Wiley's Finest profile](/demand/global-en/brands/wiley-s-finest) - [All fish oil brands worldwide](/demand/global-en/categories/fish-oil-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Swisse or Wiley's Finest more popular in search? In October 2026, Swisse had more branded searches than Wiley's Finest among fish oil brands worldwide. Swisse had about 22,500 branded searches, while Wiley's Finest had 1,300. Swisse made up 10.7% of all fish oil brand searches we track, and Wiley's Finest accounted for 0.62%. ## Cite this page Brandwave. "Swisse vs Wiley's Finest: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/swisse-vs-wiley-s-finest This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/swisse-vs-wiley-s-finest. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.