---
title: "S'well vs YETI: Which is searched more?"
description: "Which is more popular in search, S'well or YETI? Compare estimated monthly branded-search demand and Share of Search inside the Water bottle brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/swell-bottle-vs-yeti"
publisher: "Brandwave"
---

# S'well vs YETI: Which is searched more?

Which is more popular in search, S'well or YETI? Compare estimated monthly branded-search demand and Share of Search inside the Water bottle brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: S'well and YETI
- **Competitive set**: Water bottle brands
- **Market**: Global
- **Month measured**: Aug 2026
- **S'well Share of Search**: 1.6%
- **YETI Share of Search**: 31.9%

## Which is more popular in search, S'well or YETI?

- In August 2026, YETI had more branded searches than S'well among water bottle brands worldwide. YETI was estimated to have 483K branded searches compared to S'well’s 24.2K, and held a 31.9% Share of Search versus S'well’s 1.6%.
- YETI was ahead of S'well in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, S'well’s estimated Share of Search among water bottle brands worldwide moved from 1.9% to 1.6%, and its estimated monthly branded searches held steady at 24.2K.
- Across the 11 months ending August 2026, YETI’s estimated Share of Search among water bottle brands worldwide moved from 29.6% to 31.9%, and its estimated monthly branded searches moved from 375K to 483K.

## How did search popularity change for water bottle brands worldwide in August 2026?

- In August 2026, YETI lost estimated Share of Search among water bottle brands worldwide, from 34.7% to 31.9%.

## Month by month

| Month | S'well estimated searches | S'well Share of Search | S'well rank | YETI estimated searches | YETI Share of Search | YETI rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 24.2K | 1.9% | 6 | 375K | 29.6% | 2 |
| Nov 2025 | 24.2K | 1.6% | 6 | 505K | 32.7% | 2 |
| Dec 2025 | 29.6K | 1.7% | 6 | 698K | 40% | 2 |
| Jan 2026 | 24.2K | 1.8% | 6 | 436K | 32% | 2 |
| Feb 2026 | 24.2K | 2.1% | 6 | 398K | 35.1% | 2 |
| Mar 2026 | 29.6K | 2.7% | 6 | 345K | 30.9% | 2 |
| Apr 2026 | 24.2K | 2.1% | 6 | 381K | 33.1% | 2 |
| May 2026 | 24.2K | 2% | 6 | 442K | 36% | 2 |
| Jun 2026 | 24.2K | 2% | 6 | 440K | 36.4% | 2 |
| Jul 2026 | 24.2K | 1.8% | 6 | 461K | 34.7% | 2 |
| Aug 2026 | 24.2K | 1.6% | 6 | 483K | 31.9% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using S'well’s and YETI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **S'well**: Measured on the search terms “s well” and “swell bottle”, summed into one figure.
- **YETI**: Measured on the search terms “yeti com”, “yeti drinkware”, “yeti rambler”, “yeti tumbler” and “yeti water bottle”, summed into one figure.

- [S'well profile](/demand/global-en/brands/swell-bottle)
- [YETI profile](/demand/global-en/brands/yeti)
- [All water bottle brands worldwide](/demand/global-en/categories/water-bottle-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, S'well or YETI?

In August 2026, YETI had more branded searches than S'well among water bottle brands worldwide. YETI was estimated to have 483K branded searches compared to S'well’s 24.2K, and held a 31.9% Share of Search versus S'well’s 1.6%.

## Cite this page

Brandwave. "S'well vs YETI: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/swell-bottle-vs-yeti

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/swell-bottle-vs-yeti. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.