---
title: "Swarovski vs Waterford: Which is searched more?"
description: "Which is more popular in search, Swarovski or Waterford? Compare estimated monthly branded-search demand and Share of Search inside the Champagne flutes brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/swarovski-vs-waterford"
publisher: "Brandwave"
---

# Swarovski vs Waterford: Which is searched more?

Which is more popular in search, Swarovski or Waterford? Compare estimated monthly branded-search demand and Share of Search inside the Champagne flutes brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Swarovski and Waterford
- **Competitive set**: Champagne flutes brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Swarovski Share of Search**: 93.5%
- **Waterford Share of Search**: 5.6%

## Which is more popular in search, Swarovski or Waterford?

- In September 2026, Swarovski had more branded searches than Waterford among champagne flutes brands worldwide. Swarovski was estimated to have 4.1M branded searches compared to Waterford’s 246K, and held a 93.5% Share of Search versus Waterford’s 5.6%.
- Swarovski was ahead of Waterford in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Swarovski’s estimated Share of Search among champagne flutes brands worldwide moved from 93.3% to 93.5%, and its estimated monthly branded searches held steady at 4.1M.
- Across the 12 months ending September 2026, Waterford’s estimated Share of Search among champagne flutes brands worldwide held steady at 5.6%, and its estimated monthly branded searches held steady at 246K.

## How did search popularity change for champagne flutes brands worldwide in September 2026?

- In September 2026, Swarovski gained estimated Share of Search among champagne flutes brands worldwide, from 92.1% to 93.5%.
- In September 2026, Waterford lost estimated Share of Search among champagne flutes brands worldwide, from 6.8% to 5.6%.

## Month by month

| Month | Swarovski estimated searches | Swarovski Share of Search | Swarovski rank | Waterford estimated searches | Waterford Share of Search | Waterford rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.1M | 93.3% | 1 | 246K | 5.6% | 2 |
| Nov 2025 | 6.1M | 95.2% | 1 | 246K | 3.8% | 2 |
| Dec 2025 | 7.5M | 96.6% | 1 | 201K | 2.6% | 2 |
| Jan 2026 | 5M | 95% | 1 | 201K | 3.8% | 2 |
| Feb 2026 | 5M | 95.4% | 1 | 201K | 3.8% | 2 |
| Mar 2026 | 4.1M | 93.3% | 1 | 246K | 5.6% | 2 |
| Apr 2026 | 4.1M | 93.3% | 1 | 246K | 5.6% | 2 |
| May 2026 | 5M | 94.6% | 1 | 246K | 4.7% | 2 |
| Jun 2026 | 4.1M | 93.5% | 1 | 246K | 5.6% | 2 |
| Jul 2026 | 4.1M | 93.5% | 1 | 246K | 5.6% | 2 |
| Aug 2026 | 4.1M | 92.1% | 1 | 301K | 6.8% | 2 |
| Sep 2026 | 4.1M | 93.5% | 1 | 246K | 5.6% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Swarovski’s and Waterford’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Swarovski**: Measured on the search term “swarovski”.
- **Waterford**: Measured on the search term “waterford”.

- [Swarovski profile](/demand/global-en/brands/swarovski)
- [Waterford profile](/demand/global-en/brands/waterford)
- [All champagne flutes brands worldwide](/demand/global-en/categories/champagne-flutes-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Swarovski or Waterford?

In September 2026, Swarovski had more branded searches than Waterford among champagne flutes brands worldwide. Swarovski was estimated to have 4.1M branded searches compared to Waterford’s 246K, and held a 93.5% Share of Search versus Waterford’s 5.6%.

## Cite this page

Brandwave. "Swarovski vs Waterford: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/swarovski-vs-waterford

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/swarovski-vs-waterford. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.