---
title: "Swarovski vs Thomas Sabo: Which is searched more?"
description: "Which is more popular in search, Swarovski or Thomas Sabo? Compare estimated monthly branded-search demand and Share of Search inside the Jewellery charm brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/swarovski-vs-thomas-sabo"
publisher: "Brandwave"
---

# Swarovski vs Thomas Sabo: Which is searched more?

Which is more popular in search, Swarovski or Thomas Sabo? Compare estimated monthly branded-search demand and Share of Search inside the Jewellery charm brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Swarovski and Thomas Sabo
- **Competitive set**: Jewellery charm brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Swarovski Share of Search**: 68.7%
- **Thomas Sabo Share of Search**: 3.4%

## Which is more popular in search, Swarovski or Thomas Sabo?

- In September 2026, Swarovski had more branded searches than Thomas Sabo among jewellery charm brands worldwide. Swarovski was estimated to have 4.1M branded searches compared to Thomas Sabo’s 201K, and held a 68.7% Share of Search versus Thomas Sabo’s 3.4%.
- Swarovski was ahead of Thomas Sabo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Swarovski’s estimated Share of Search among jewellery charm brands worldwide moved from 64.2% to 68.7%, and its estimated monthly branded searches held steady at 4.1M.
- Across the 12 months ending September 2026, Thomas Sabo’s estimated Share of Search among jewellery charm brands worldwide moved from 3.9% to 3.4%, and its estimated monthly branded searches moved from 246K to 201K.

## How did search popularity change for jewellery charm brands worldwide in September 2026?

- In September 2026, Swarovski gained estimated Share of Search among jewellery charm brands worldwide, from 67.1% to 68.7%.
- In September 2026, Thomas Sabo lost estimated Share of Search among jewellery charm brands worldwide, from 4% to 3.4%.

## Month by month

| Month | Swarovski estimated searches | Swarovski Share of Search | Swarovski rank | Thomas Sabo estimated searches | Thomas Sabo Share of Search | Thomas Sabo rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.1M | 64.2% | 1 | 246K | 3.9% | 4 |
| Nov 2025 | 6.1M | 68.5% | 1 | 368K | 4.1% | 4 |
| Dec 2025 | 7.5M | 70.8% | 1 | 450K | 4.3% | 4 |
| Jan 2026 | 5M | 68.1% | 1 | 301K | 4.1% | 4 |
| Feb 2026 | 5M | 71.4% | 1 | 246K | 3.5% | 4 |
| Mar 2026 | 4.1M | 67.2% | 1 | 246K | 4% | 4 |
| Apr 2026 | 4.1M | 67.7% | 1 | 201K | 3.3% | 4 |
| May 2026 | 5M | 71.3% | 1 | 246K | 3.5% | 4 |
| Jun 2026 | 4.1M | 71.2% | 1 | 201K | 3.5% | 4 |
| Jul 2026 | 4.1M | 70.6% | 1 | 246K | 4.2% | 4 |
| Aug 2026 | 4.1M | 67.1% | 1 | 246K | 4% | 4 |
| Sep 2026 | 4.1M | 68.7% | 1 | 201K | 3.4% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Swarovski’s and Thomas Sabo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Swarovski**: Measured on the search term “swarovski”.
- **Thomas Sabo**: Measured on the search term “thomas sabo”.

- [Swarovski profile](/demand/global-en/brands/swarovski)
- [Thomas Sabo profile](/demand/global-en/brands/thomas-sabo)
- [All jewellery charm brands worldwide](/demand/global-en/categories/jewellery-charm-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Swarovski or Thomas Sabo?

In September 2026, Swarovski had more branded searches than Thomas Sabo among jewellery charm brands worldwide. Swarovski was estimated to have 4.1M branded searches compared to Thomas Sabo’s 201K, and held a 68.7% Share of Search versus Thomas Sabo’s 3.4%.

## Cite this page

Brandwave. "Swarovski vs Thomas Sabo: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/swarovski-vs-thomas-sabo

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/swarovski-vs-thomas-sabo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.