--- title: "Superwhisper vs Willow: Which is searched more?" description: "Is Superwhisper or Willow more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI dictation tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/superwhisper-vs-willow-voice" publisher: "Brandwave" --- # Superwhisper vs Willow: Which is searched more? Is Superwhisper or Willow more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the AI dictation tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Superwhisper and Willow - **Competitive set**: AI dictation tools - **Market**: Global - **Month measured**: Sep 2026 - **Superwhisper Share of Search**: 3.9% - **Willow Share of Search**: 0.56% ## Is Superwhisper or Willow more popular in search? - In September 2026, Superwhisper had more branded searches than Willow among AI dictation tools worldwide. Superwhisper had about 40,500 branded searches, while Willow had 5,790. Superwhisper made up 3.9% of all AI dictation tool searches we track, and Willow accounted for 0.56%. - Superwhisper was ahead of Willow in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Superwhisper’s share of searches among AI dictation tools worldwide moved from 2.8% to 3.9%, and its estimated monthly branded searches moved from 22.2K to 40.5K. - Across the 12 months ending September 2026, Willow’s share of searches among AI dictation tools worldwide moved from 0.57% to 0.56%, and its estimated monthly branded searches moved from 4.5K to 5.8K. ## Top AI dictation tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Superwhisper was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Willow was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Superwhisper and Willow were each listed first in two of the four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wispr Flow | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Willow | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Superwhisper | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Otter | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Dragon | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | MacWhisper | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Whisper | 7th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about AI dictation tools - Asked ChatGPT "Which AI dictation tool should I use?": 1. Wispr Flow, 2. Superwhisper, 3. Otter - Asked ChatGPT "What are the best AI dictation tools?": 1. Wispr Flow, 2. Superwhisper, 3. Willow, 4. MacWhisper, 5. Otter - Asked ChatGPT "What's the best AI dictation tool for fast typing?": 1. Wispr Flow, 2. Willow, 3. Superwhisper - Searched Google, AI Overview "ai dictation tools": 1. Willow, 2. Wispr Flow, 3. Superwhisper - Searched Google, AI Overview "speech to text app": 1. Wispr Flow, 2. Dragon, 3. Otter, 4. Whisper Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for AI dictation tools worldwide in September 2026? - Estimated monthly branded searches for Superwhisper worldwide rose 82.4% over 12 measured months, from 22.2K to 40.5K in September 2026. - Estimated monthly branded searches for Willow worldwide rose 29.2% over 12 measured months, from 4.5K to 5.8K in September 2026. ## Month by month | Month | Superwhisper estimated searches | Superwhisper Share of Search | Superwhisper rank | Willow estimated searches | Willow Share of Search | Willow rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 22.2K | 2.8% | 5 | 4.5K | 0.57% | 7 | | Nov 2025 | 22.2K | 3.1% | 5 | 5.7K | 0.8% | 7 | | Dec 2025 | 33.1K | 5.2% | 4 | 4.3K | 0.68% | 7 | | Jan 2026 | 60.5K | 7.2% | 4 | 6.4K | 0.76% | 7 | | Feb 2026 | 60.5K | 6.8% | 4 | 7.5K | 0.84% | 7 | | Mar 2026 | 60.5K | 5.5% | 5 | 7.3K | 0.66% | 7 | | Apr 2026 | 60.5K | 5.1% | 5 | 6.1K | 0.52% | 7 | | May 2026 | 60.5K | 5.4% | 5 | 5.9K | 0.53% | 7 | | Jun 2026 | 40.5K | 4.4% | 5 | 4.9K | 0.53% | 7 | | Jul 2026 | 40.5K | 4.5% | 5 | 9.1K | 1% | 7 | | Aug 2026 | 40.5K | 3.9% | 5 | 7.2K | 0.7% | 7 | | Sep 2026 | 40.5K | 3.9% | 5 | 5.8K | 0.56% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Superwhisper’s and Willow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Superwhisper**: Measured on the search term “superwhisper”. - **Willow**: Measured on the search terms “willow voice” and “willowvoice”, summed into one figure. - [Superwhisper profile](/demand/global-en/brands/superwhisper) - [Willow profile](/demand/global-en/brands/willow-voice) - [All AI dictation tools worldwide](/demand/global-en/categories/ai-dictation-tools): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Superwhisper or Willow more popular in search? In September 2026, Superwhisper had more branded searches than Willow among AI dictation tools worldwide. Superwhisper had about 40,500 branded searches, while Willow had 5,790. Superwhisper made up 3.9% of all AI dictation tool searches we track, and Willow accounted for 0.56%. ## Cite this page Brandwave. "Superwhisper vs Willow: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/superwhisper-vs-willow-voice This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/superwhisper-vs-willow-voice. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.