--- title: "Supermetrics vs Swydo: Which is searched more?" description: "Is Supermetrics or Swydo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marketing reporting platforms for agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/supermetrics-vs-swydo" publisher: "Brandwave" --- # Supermetrics vs Swydo: Which is searched more? Is Supermetrics or Swydo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marketing reporting platforms for agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Supermetrics and Swydo - **Competitive set**: Marketing reporting platforms for agencies - **Market**: Global - **Month measured**: Sep 2026 - **Supermetrics Share of Search**: 6.8% - **Swydo Share of Search**: 0.46% ## Is Supermetrics or Swydo more popular in search? - In September 2026, Supermetrics had more branded searches than Swydo among marketing reporting platforms for agencies worldwide. Supermetrics had about 36,000 branded searches, while Swydo had 2,430. Supermetrics made up 6.8% of all marketing reporting platforms for agency searches we track, and Swydo accounted for 0.46%. - Supermetrics was ahead of Swydo in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Supermetrics’ share of searches among marketing reporting platforms for agencies worldwide moved from 3.5% to 6.8%, and its estimated monthly branded searches moved from 27.1K to 36K. - Across the 12 months ending September 2026, Swydo’s share of searches among marketing reporting platforms for agencies worldwide moved from 0.48% to 0.46%, and its estimated monthly branded searches moved from 3.7K to 2.4K. ## Top marketing reporting platforms for agencies in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Supermetrics was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Swydo was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Supermetrics and Swydo were each listed first in two of the four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | AgencyAnalytics | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Looker Studio | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | DashThis | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Whatagraph | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Databox | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Swydo | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Supermetrics | 7th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about marketing reporting platforms for agencies - Asked ChatGPT "Which marketing agency reporting platform should I use?": 1. AgencyAnalytics, 2. DashThis, 3. Looker Studio, 4. Whatagraph, 5. Supermetrics - Asked ChatGPT "What are the best marketing agency reporting platforms?": 1. AgencyAnalytics, 2. Whatagraph, 3. DashThis, 4. Looker Studio, 5. Databox, 6. Swydo - Asked ChatGPT "What's the best marketing agency reporting platform for client reporting?": 1. AgencyAnalytics, 2. Looker Studio, 3. DashThis, 4. Swydo, 5. Whatagraph - Searched Google, AI Overview "marketing reporting platform": 1. Looker Studio, 2. AgencyAnalytics, 3. Whatagraph, 4. DashThis, 5. Supermetrics, 6. Databox - Searched Google, AI Overview "client reporting tool": 1. AgencyAnalytics, 2. Looker Studio, 3. DashThis, 4. Whatagraph, 5. Databox Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for marketing reporting platforms for agencies worldwide in September 2026? - Estimated monthly branded searches for Supermetrics worldwide rose 32.8% over 12 measured months, from 27.1K to 36K in September 2026. - Estimated monthly branded searches for Swydo worldwide fell 34.1% over 12 measured months, from 3.7K to 2.4K in September 2026. ## Month by month | Month | Supermetrics estimated searches | Supermetrics Share of Search | Supermetrics rank | Swydo estimated searches | Swydo Share of Search | Swydo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 3.5% | 2 | 3.7K | 0.48% | 6 | | Nov 2025 | 27.1K | 4.2% | 2 | 3.6K | 0.57% | 6 | | Dec 2025 | 22.2K | 3.5% | 2 | 2.9K | 0.47% | 6 | | Jan 2026 | 27.1K | 4.1% | 2 | 3.6K | 0.56% | 6 | | Feb 2026 | 27.1K | 4.1% | 2 | 3.6K | 0.56% | 6 | | Mar 2026 | 33.1K | 5% | 2 | 3.7K | 0.55% | 6 | | Apr 2026 | 27.7K | 4.3% | 2 | 3K | 0.46% | 6 | | May 2026 | 35.5K | 5.5% | 2 | 2.4K | 0.38% | 6 | | Jun 2026 | 36K | 5.6% | 2 | 2.4K | 0.38% | 6 | | Jul 2026 | 44.9K | 7% | 2 | 2.4K | 0.38% | 6 | | Aug 2026 | 36.7K | 6.9% | 2 | 2.4K | 0.46% | 6 | | Sep 2026 | 36K | 6.8% | 2 | 2.4K | 0.46% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Supermetrics’ and Swydo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Supermetrics**: Measured on the search terms “supermetrics” and “supermetrics marketing analytics”, summed into one figure. - **Swydo**: Measured on the search terms “swydo” and “swydo reporting”, summed into one figure. - [Supermetrics profile](/demand/global-en/brands/supermetrics) - [Swydo profile](/demand/global-en/brands/swydo) - [All marketing reporting platforms for agencies worldwide](/demand/global-en/categories/agency-reporting-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Supermetrics or Swydo more popular in search? In September 2026, Supermetrics had more branded searches than Swydo among marketing reporting platforms for agencies worldwide. Supermetrics had about 36,000 branded searches, while Swydo had 2,430. Supermetrics made up 6.8% of all marketing reporting platforms for agency searches we track, and Swydo accounted for 0.46%. ## Cite this page Brandwave. "Supermetrics vs Swydo: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/supermetrics-vs-swydo This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/supermetrics-vs-swydo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.