---
title: "Sunday Afternoons vs Tilley: Which is searched more?"
description: "Which is more popular in search, Sunday Afternoons or Tilley? Compare estimated monthly branded-search demand and Share of Search inside the Sun hat brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/sunday-afternoons-vs-tilley"
publisher: "Brandwave"
---

# Sunday Afternoons vs Tilley: Which is searched more?

Which is more popular in search, Sunday Afternoons or Tilley? Compare estimated monthly branded-search demand and Share of Search inside the Sun hat brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Sunday Afternoons and Tilley
- **Competitive set**: Sun hat brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Sunday Afternoons Share of Search**: 24.3%
- **Tilley Share of Search**: 20.1%

## Which is more popular in search, Sunday Afternoons or Tilley?

- In August 2026, Sunday Afternoons had more branded searches than Tilley among sun hat brands worldwide. Sunday Afternoons was estimated to have 26.9K branded searches compared to Tilley’s 22.2K, and held a 24.3% Share of Search versus Tilley’s 20.1%.
- The lead changed hands once in the 11 months ending August 2026: Sunday Afternoons took it in March 2026.
- Across the 11 months ending August 2026, Sunday Afternoons’ estimated Share of Search among sun hat brands worldwide moved from 17.8% to 24.3%, and its estimated monthly branded searches moved from 14.7K to 26.9K.
- Across the 11 months ending August 2026, Tilley’s estimated Share of Search among sun hat brands worldwide moved from 22% to 20.1%, and its estimated monthly branded searches moved from 18.1K to 22.2K.

## How did search popularity change for sun hat brands worldwide in August 2026?

- Tilley’s estimated Share of Search among sun hat brands worldwide has gained ground for 3 months in a row, from 17.1% to 20.1% in August 2026.
- Estimated monthly branded searches for Sunday Afternoons worldwide rose 83% over 11 measured months, from 14.7K to 26.9K in August 2026.

## Month by month

| Month | Sunday Afternoons estimated searches | Sunday Afternoons Share of Search | Sunday Afternoons rank | Tilley estimated searches | Tilley Share of Search | Tilley rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 14.7K | 17.8% | 3 | 18.1K | 22% | 2 |
| Nov 2025 | 16.2K | 16.3% | 4 | 22.2K | 22.3% | 2 |
| Dec 2025 | 13.2K | 12.8% | 4 | 22.2K | 21.6% | 2 |
| Jan 2026 | 14.7K | 13.7% | 4 | 18.1K | 16.9% | 2 |
| Feb 2026 | 14.7K | 16.5% | 3 | 14.8K | 16.6% | 2 |
| Mar 2026 | 22K | 20.7% | 2 | 18.1K | 17% | 3 |
| Apr 2026 | 26.9K | 21.3% | 2 | 18.1K | 14.3% | 4 |
| May 2026 | 30.2K | 23.3% | 2 | 22.2K | 17.1% | 4 |
| Jun 2026 | 37K | 25.3% | 1 | 27.1K | 18.5% | 3 |
| Jul 2026 | 32.9K | 24.2% | 2 | 27.1K | 19.9% | 3 |
| Aug 2026 | 26.9K | 24.3% | 2 | 22.2K | 20.1% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Sunday Afternoons’ and Tilley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Sunday Afternoons**: Measured on the search terms “sunday afternoons” and “sunday afternoons hats”, summed into one figure.
- **Tilley**: Measured on the search term “tilley”.

- [Sunday Afternoons profile](/demand/global-en/brands/sunday-afternoons)
- [Tilley profile](/demand/global-en/brands/tilley)
- [All sun hat brands worldwide](/demand/global-en/categories/sun-hat-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Sunday Afternoons or Tilley?

In August 2026, Sunday Afternoons had more branded searches than Tilley among sun hat brands worldwide. Sunday Afternoons was estimated to have 26.9K branded searches compared to Tilley’s 22.2K, and held a 24.3% Share of Search versus Tilley’s 20.1%.

## Cite this page

Brandwave. "Sunday Afternoons vs Tilley: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/sunday-afternoons-vs-tilley

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/sunday-afternoons-vs-tilley. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.