---
title: "Sunbelt Rentals vs United Rentals: Which is more popular by branded search?"
description: "Which is more popular in search, Sunbelt Rentals or United Rentals? Compare estimated monthly branded-search demand and Share of Search inside the Equipment hire brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/sunbelt-rentals-vs-united-rentals"
publisher: "Brandwave"
---

# Sunbelt Rentals vs United Rentals: Which is more popular by branded search?

Which is more popular in search, Sunbelt Rentals or United Rentals? Compare estimated monthly branded-search demand and Share of Search inside the Equipment hire brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Sunbelt Rentals and United Rentals
- **Competitive set**: Equipment hire brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Sunbelt Rentals Share of Search**: 46.2%
- **United Rentals Share of Search**: 37.8%

## Which is more popular in search, Sunbelt Rentals or United Rentals?

- In August 2026, Sunbelt Rentals had more branded searches than United Rentals among equipment hire brands worldwide. Sunbelt Rentals was estimated to have 550K branded searches compared to United Rentals’ 450K, and held a 46.2% Share of Search versus United Rentals’ 37.8%.
- Sunbelt Rentals was ahead of United Rentals in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Sunbelt Rentals’ estimated Share of Search among equipment hire brands worldwide moved from 44.5% to 46.2%, and its estimated monthly branded searches held steady at 550K.
- Across the 11 months ending August 2026, United Rentals’ estimated Share of Search among equipment hire brands worldwide moved from 36.4% to 37.8%, and its estimated monthly branded searches held steady at 450K.

## How did search popularity change for equipment hire brands worldwide in August 2026?

- In August 2026, Sunbelt Rentals gained estimated Share of Search among equipment hire brands worldwide, from 45.5% to 46.2%.
- In August 2026, United Rentals gained estimated Share of Search among equipment hire brands worldwide, from 37.3% to 37.8%.

## Month by month

| Month | Sunbelt Rentals estimated searches | Sunbelt Rentals Share of Search | Sunbelt Rentals rank | United Rentals estimated searches | United Rentals Share of Search | United Rentals rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 550K | 44.5% | 1 | 450K | 36.4% | 2 |
| Nov 2025 | 450K | 43.1% | 1 | 368K | 35.2% | 2 |
| Dec 2025 | 368K | 40.7% | 1 | 368K | 40.7% | 2 |
| Jan 2026 | 450K | 43.6% | 1 | 368K | 35.6% | 2 |
| Feb 2026 | 450K | 45% | 1 | 368K | 36.8% | 2 |
| Mar 2026 | 550K | 44.7% | 1 | 450K | 36.5% | 2 |
| Apr 2026 | 550K | 45.9% | 1 | 450K | 37.5% | 2 |
| May 2026 | 550K | 46.2% | 1 | 450K | 37.8% | 2 |
| Jun 2026 | 550K | 45.5% | 1 | 450K | 37.3% | 2 |
| Jul 2026 | 550K | 45.5% | 1 | 450K | 37.3% | 2 |
| Aug 2026 | 550K | 46.2% | 1 | 450K | 37.8% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Sunbelt Rentals’ and United Rentals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Sunbelt Rentals**: Measured on the search term “sunbelt rentals”.
- **United Rentals**: Measured on the search term “united rentals”.

- [Sunbelt Rentals profile](/demand/global-en/brands/sunbelt-rentals)
- [United Rentals profile](/demand/global-en/brands/united-rentals)
- [All equipment hire brands worldwide](/demand/global-en/categories/equipment-hire-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Sunbelt Rentals or United Rentals?

In August 2026, Sunbelt Rentals had more branded searches than United Rentals among equipment hire brands worldwide. Sunbelt Rentals was estimated to have 550K branded searches compared to United Rentals’ 450K, and held a 46.2% Share of Search versus United Rentals’ 37.8%.

## Cite this page

Brandwave. "Sunbelt Rentals vs United Rentals: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/sunbelt-rentals-vs-united-rentals

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/sunbelt-rentals-vs-united-rentals. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.