---
title: "Sun-Maid vs Whitworths: Which is more popular by branded search?"
description: "Which is more popular in search, Sun-Maid or Whitworths? Compare estimated monthly branded-search demand and Share of Search inside the Dried fruit set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/sun-maid-vs-whitworths"
publisher: "Brandwave"
---

# Sun-Maid vs Whitworths: Which is more popular by branded search?

Which is more popular in search, Sun-Maid or Whitworths? Compare estimated monthly branded-search demand and Share of Search inside the Dried fruit set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Sun-Maid and Whitworths
- **Competitive set**: Dried fruit
- **Market**: Global
- **Month measured**: Aug 2026
- **Sun-Maid Share of Search**: 12.1%
- **Whitworths Share of Search**: 0.05%

## Which is more popular in search, Sun-Maid or Whitworths?

- In August 2026, Sun-Maid had more branded searches than Whitworths among dried fruit worldwide. Sun-Maid was estimated to have 12.1K branded searches compared to Whitworths’ 50, and held a 12.1% Share of Search versus Whitworths’ 0.05%.
- Sun-Maid was ahead of Whitworths in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Sun-Maid’s estimated Share of Search among dried fruit worldwide moved from 17.1% to 12.1%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
- Across the 11 months ending August 2026, Whitworths’ estimated Share of Search among dried fruit worldwide moved from 0.1% to 0.05%, and its estimated monthly branded searches moved from 90 to 50.

## How did search popularity change for dried fruit worldwide in August 2026?

- In August 2026, Sun-Maid lost estimated Share of Search among dried fruit worldwide, from 17.1% to 12.1%.
- Estimated monthly branded searches for Whitworths worldwide fell 44.4% over 11 measured months, from 90 to 50 in August 2026.

## Month by month

| Month | Sun-Maid estimated searches | Sun-Maid Share of Search | Sun-Maid rank | Whitworths estimated searches | Whitworths Share of Search | Whitworths rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 14.8K | 17.1% | 2 | 90 | 0.1% | 6 |
| Nov 2025 | 14.8K | 17.5% | 2 | 90 | 0.11% | 6 |
| Dec 2025 | 14.8K | 15.1% | 2 | 40 | 0.04% | 6 |
| Jan 2026 | 14.8K | 17.1% | 2 | 70 | 0.08% | 6 |
| Feb 2026 | 12.1K | 14.4% | 2 | 50 | 0.06% | 6 |
| Mar 2026 | 12.1K | 14.4% | 2 | 40 | 0.05% | 6 |
| Apr 2026 | 12.1K | 14.4% | 2 | 50 | 0.06% | 6 |
| May 2026 | 18.1K | 17.5% | 2 | 70 | 0.07% | 6 |
| Jun 2026 | 18.1K | 20.2% | 2 | 40 | 0.04% | 6 |
| Jul 2026 | 14.8K | 17.1% | 2 | 40 | 0.05% | 6 |
| Aug 2026 | 12.1K | 12.1% | 2 | 50 | 0.05% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Sun-Maid’s and Whitworths’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Sun-Maid**: Measured on the search term “sun maid raisins”.
- **Whitworths**: Measured on the search term “whitworths fruit”.

- [Sun-Maid profile](/demand/global-en/brands/sun-maid)
- [Whitworths profile](/demand/global-en/brands/whitworths)
- [All dried fruit worldwide](/demand/global-en/categories/dried-fruit): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Sun-Maid or Whitworths?

In August 2026, Sun-Maid had more branded searches than Whitworths among dried fruit worldwide. Sun-Maid was estimated to have 12.1K branded searches compared to Whitworths’ 50, and held a 12.1% Share of Search versus Whitworths’ 0.05%.

## Cite this page

Brandwave. "Sun-Maid vs Whitworths: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/sun-maid-vs-whitworths

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/sun-maid-vs-whitworths. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.