---
title: "Sun Bum vs Vacation: Which is more popular by branded search?"
description: "Which is more popular in search, Sun Bum or Vacation? Compare estimated monthly branded-search demand and Share of Search inside the Sunscreen brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/sun-bum-vs-vacation"
publisher: "Brandwave"
---

# Sun Bum vs Vacation: Which is more popular by branded search?

Which is more popular in search, Sun Bum or Vacation? Compare estimated monthly branded-search demand and Share of Search inside the Sunscreen brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Sun Bum and Vacation
- **Competitive set**: Sunscreen brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Sun Bum Share of Search**: 22.8%
- **Vacation Share of Search**: 8.6%

## Which is more popular in search, Sun Bum or Vacation?

- In August 2026, Sun Bum had more branded searches than Vacation among sunscreen brands worldwide. Sun Bum was estimated to have 94.9K branded searches compared to Vacation’s 35.9K, and held a 22.8% Share of Search versus Vacation’s 8.6%.
- Sun Bum was ahead of Vacation in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Sun Bum’s estimated Share of Search among sunscreen brands worldwide moved from 20.9% to 22.8%, and its estimated monthly branded searches moved from 63.6K to 94.9K.
- Across the 11 months ending August 2026, Vacation’s estimated Share of Search among sunscreen brands worldwide moved from 5.4% to 8.6%, and its estimated monthly branded searches moved from 16.3K to 35.9K.

## How did search popularity change for sunscreen brands worldwide in August 2026?

- In August 2026, Sun Bum lost estimated Share of Search among sunscreen brands worldwide, from 27.8% to 22.8%.
- Vacation’s estimated Share of Search among sunscreen brands worldwide has lost ground for 3 months in a row, from 9.2% to 8.6% in August 2026.

## Month by month

| Month | Sun Bum estimated searches | Sun Bum Share of Search | Sun Bum rank | Vacation estimated searches | Vacation Share of Search | Vacation rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 63.6K | 20.9% | 3 | 16.3K | 5.4% | 6 |
| Nov 2025 | 68.5K | 21.1% | 2 | 19.9K | 6.1% | 6 |
| Dec 2025 | 77.6K | 24.8% | 2 | 17.7K | 5.7% | 5 |
| Jan 2026 | 88.6K | 25.6% | 2 | 19K | 5.5% | 5 |
| Feb 2026 | 77.5K | 24.3% | 2 | 21.9K | 6.9% | 5 |
| Mar 2026 | 136K | 26% | 2 | 43.8K | 8.4% | 4 |
| Apr 2026 | 136K | 22.4% | 2 | 52.3K | 8.6% | 4 |
| May 2026 | 172K | 23.3% | 2 | 68K | 9.2% | 4 |
| Jun 2026 | 202K | 28.4% | 2 | 65.5K | 9.2% | 4 |
| Jul 2026 | 166K | 27.8% | 2 | 53.6K | 9% | 4 |
| Aug 2026 | 94.9K | 22.8% | 2 | 35.9K | 8.6% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Sun Bum’s and Vacation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Sun Bum**: Measured on the search terms “sun bum”, “sun bum hair”, “sun bum spf”, “sun bum sunscreen” and “sunbum”, summed into one figure.
- **Vacation**: Measured on the search terms “vacation inc”, “vacation perfume”, “vacation spf”, “vacation sun care” and “vacation sunscreen”, summed into one figure.

- [Sun Bum profile](/demand/global-en/brands/sun-bum)
- [Vacation profile](/demand/global-en/brands/vacation)
- [All sunscreen brands worldwide](/demand/global-en/categories/sunscreen-brands): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Sun Bum or Vacation?

In August 2026, Sun Bum had more branded searches than Vacation among sunscreen brands worldwide. Sun Bum was estimated to have 94.9K branded searches compared to Vacation’s 35.9K, and held a 22.8% Share of Search versus Vacation’s 8.6%.

## Cite this page

Brandwave. "Sun Bum vs Vacation: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/sun-bum-vs-vacation

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/sun-bum-vs-vacation. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.