--- title: "Sun Bum vs Supergoop!: Which is more popular by branded search?" description: "Which is more popular in search, Sun Bum or Supergoop!? Compare estimated monthly branded-search demand and Share of Search inside the Sunscreen brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/sun-bum-vs-supergoop" publisher: "Brandwave" --- # Sun Bum vs Supergoop!: Which is more popular by branded search? Which is more popular in search, Sun Bum or Supergoop!? Compare estimated monthly branded-search demand and Share of Search inside the Sunscreen brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Sun Bum and Supergoop! - **Competitive set**: Sunscreen brands - **Market**: Global - **Month measured**: Aug 2026 - **Sun Bum Share of Search**: 22.8% - **Supergoop! Share of Search**: 38.7% ## Which is more popular in search, Sun Bum or Supergoop!? - In August 2026, Supergoop! had more branded searches than Sun Bum among sunscreen brands worldwide. Supergoop! was estimated to have 162K branded searches compared to Sun Bum’s 94.9K, and held a 38.7% Share of Search versus Sun Bum’s 22.8%. - Supergoop! was ahead of Sun Bum in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Sun Bum’s estimated Share of Search among sunscreen brands worldwide moved from 20.9% to 22.8%, and its estimated monthly branded searches moved from 63.6K to 94.9K. - Across the 11 months ending August 2026, Supergoop!’s estimated Share of Search among sunscreen brands worldwide moved from 35.5% to 38.7%, and its estimated monthly branded searches moved from 108K to 162K. ## How did search popularity change for sunscreen brands worldwide in August 2026? - In August 2026, Sun Bum lost estimated Share of Search among sunscreen brands worldwide, from 27.8% to 22.8%. - Estimated monthly branded searches for Supergoop! worldwide rose 49.4% over 11 measured months, from 108K to 162K in August 2026. ## Month by month | Month | Sun Bum estimated searches | Sun Bum Share of Search | Sun Bum rank | Supergoop! estimated searches | Supergoop! Share of Search | Supergoop! rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 63.6K | 20.9% | 3 | 108K | 35.5% | 1 | | Nov 2025 | 68.5K | 21.1% | 2 | 137K | 42.1% | 1 | | Dec 2025 | 77.6K | 24.8% | 2 | 128K | 41% | 1 | | Jan 2026 | 88.6K | 25.6% | 2 | 137K | 39.7% | 1 | | Feb 2026 | 77.5K | 24.3% | 2 | 132K | 41.5% | 1 | | Mar 2026 | 136K | 26% | 2 | 222K | 42.4% | 1 | | Apr 2026 | 136K | 22.4% | 2 | 270K | 44.3% | 1 | | May 2026 | 172K | 23.3% | 2 | 325K | 44% | 1 | | Jun 2026 | 202K | 28.4% | 2 | 281K | 39.3% | 1 | | Jul 2026 | 166K | 27.8% | 2 | 231K | 38.6% | 1 | | Aug 2026 | 94.9K | 22.8% | 2 | 162K | 38.7% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Sun Bum’s and Supergoop!’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Sun Bum**: Measured on the search terms “sun bum”, “sun bum hair”, “sun bum spf”, “sun bum sunscreen” and “sunbum”, summed into one figure. - **Supergoop!**: Measured on the search terms “super goop”, “supergoop”, “supergoop spf”, “supergoop sunscreen” and “supergoop unseen sunscreen”, summed into one figure. - [Sun Bum profile](/demand/global-en/brands/sun-bum) - [Supergoop! profile](/demand/global-en/brands/supergoop) - [All sunscreen brands worldwide](/demand/global-en/categories/sunscreen-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Sun Bum or Supergoop!? In August 2026, Supergoop! had more branded searches than Sun Bum among sunscreen brands worldwide. Supergoop! was estimated to have 162K branded searches compared to Sun Bum’s 94.9K, and held a 38.7% Share of Search versus Sun Bum’s 22.8%. ## Cite this page Brandwave. "Sun Bum vs Supergoop!: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/sun-bum-vs-supergoop This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/sun-bum-vs-supergoop. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.