--- title: "Sumsub vs Trulioo: Which is searched more?" description: "Is Sumsub or Trulioo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Identity verification services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/sumsub-vs-trulioo" publisher: "Brandwave" --- # Sumsub vs Trulioo: Which is searched more? Is Sumsub or Trulioo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Identity verification services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Sumsub and Trulioo - **Competitive set**: Identity verification services - **Market**: Global - **Month measured**: Sep 2026 - **Sumsub Share of Search**: 2.1% - **Trulioo Share of Search**: 0.34% ## Is Sumsub or Trulioo more popular in search? - In September 2026, Sumsub had more branded searches than Trulioo among identity verification services worldwide. Sumsub had about 49,500 branded searches, while Trulioo had 8,100. Sumsub made up 2.1% of all identity verification service searches we track, and Trulioo accounted for 0.34%. - Sumsub was ahead of Trulioo in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Sumsub’s share of searches among identity verification services worldwide held steady at 2.1%, and its estimated monthly branded searches moved from 60.5K to 49.5K. - Across the 12 months ending September 2026, Trulioo’s share of searches among identity verification services worldwide held steady at 0.34%, and its estimated monthly branded searches moved from 9.9K to 8.1K. ## Top identity verification services in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Sumsub was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Trulioo did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Persona | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Veriff | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | ID.me | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | Sumsub | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Jumio | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Socure | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Onfido | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Trulioo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about identity verification services - Asked ChatGPT "Which identity verification service should I use?": 1. Persona, 2. Veriff, 3. Sumsub - Asked ChatGPT "What are the best identity verification services?": 1. Persona, 2. Veriff, 3. Jumio, 4. Sumsub, 5. Socure - Asked ChatGPT "What's the best identity verification service for verifying customer identity?": 1. Persona, 2. Veriff, 3. Sumsub, 4. Socure - Searched Google, AI Overview "identity verification services": 1. Persona, 2. ID.me - Searched Google, AI Overview "online identity verification": 1. ID.me, 2. Persona Not named in any answer: Onfido and Trulioo. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for identity verification services worldwide in September 2026? - In September 2026, Trulioo fell from 7th to 8th among identity verification services worldwide. - Estimated monthly branded searches for Sumsub worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026. ## Month by month | Month | Sumsub estimated searches | Sumsub Share of Search | Sumsub rank | Trulioo estimated searches | Trulioo Share of Search | Trulioo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 2.1% | 2 | 9.9K | 0.34% | 8 | | Nov 2025 | 49.5K | 1.2% | 2 | 8.1K | 0.19% | 8 | | Dec 2025 | 40.5K | 1.7% | 2 | 6.6K | 0.28% | 8 | | Jan 2026 | 49.5K | 1.7% | 2 | 9.9K | 0.34% | 8 | | Feb 2026 | 49.5K | 1.4% | 2 | 8.1K | 0.23% | 8 | | Mar 2026 | 49.5K | 1.7% | 2 | 9.9K | 0.34% | 8 | | Apr 2026 | 49.5K | 1.7% | 2 | 9.9K | 0.34% | 7 | | May 2026 | 49.5K | 1.7% | 2 | 8.1K | 0.28% | 8 | | Jun 2026 | 49.5K | 2.1% | 2 | 8.1K | 0.34% | 8 | | Jul 2026 | 49.5K | 1.4% | 2 | 8.1K | 0.23% | 7 | | Aug 2026 | 49.5K | 2.1% | 2 | 8.1K | 0.34% | 7 | | Sep 2026 | 49.5K | 2.1% | 2 | 8.1K | 0.34% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Sumsub’s and Trulioo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Sumsub**: Measured on the search term “sumsub”. - **Trulioo**: Measured on the search term “trulioo”. - [Sumsub profile](/demand/global-en/brands/sumsub) - [Trulioo profile](/demand/global-en/brands/trulioo) - [All identity verification services worldwide](/demand/global-en/categories/identity-verification-services): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Sumsub or Trulioo more popular in search? In September 2026, Sumsub had more branded searches than Trulioo among identity verification services worldwide. Sumsub had about 49,500 branded searches, while Trulioo had 8,100. Sumsub made up 2.1% of all identity verification service searches we track, and Trulioo accounted for 0.34%. ## Cite this page Brandwave. "Sumsub vs Trulioo: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/sumsub-vs-trulioo This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/sumsub-vs-trulioo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.