--- title: "Sugar In The Raw vs Tate & Lyle: Which is searched more?" description: "Which is more popular in search, Sugar In The Raw or Tate & Lyle? Compare estimated monthly branded-search demand and Share of Search inside the Sugar set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/sugar-in-the-raw-vs-tate-lyle" publisher: "Brandwave" --- # Sugar In The Raw vs Tate & Lyle: Which is searched more? Which is more popular in search, Sugar In The Raw or Tate & Lyle? Compare estimated monthly branded-search demand and Share of Search inside the Sugar set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Sugar In The Raw and Tate & Lyle - **Competitive set**: Sugar - **Market**: Global - **Month measured**: Aug 2026 - **Sugar In The Raw Share of Search**: 3.7% - **Tate & Lyle Share of Search**: 24.6% ## Which is more popular in search, Sugar In The Raw or Tate & Lyle? - In August 2026, Tate & Lyle had more branded searches than Sugar In The Raw among sugar worldwide. Tate & Lyle was estimated to have 81.3K branded searches compared to Sugar In The Raw’s 12.1K, and held a 24.6% Share of Search versus Sugar In The Raw’s 3.7%. - Tate & Lyle was ahead of Sugar In The Raw in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Sugar In The Raw’s estimated Share of Search among sugar worldwide moved from 4.2% to 3.7%, and its estimated monthly branded searches moved from 14.8K to 12.1K. - Across the 11 months ending August 2026, Tate & Lyle’s estimated Share of Search among sugar worldwide moved from 28% to 24.6%, and its estimated monthly branded searches moved from 99.3K to 81.3K. ## How did search popularity change for sugar worldwide in August 2026? - Estimated monthly branded searches for Sugar In The Raw worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026. - Estimated monthly branded searches for Tate & Lyle worldwide fell 18.1% over 11 measured months, from 99.3K to 81.3K in August 2026. ## Month by month | Month | Sugar In The Raw estimated searches | Sugar In The Raw Share of Search | Sugar In The Raw rank | Tate & Lyle estimated searches | Tate & Lyle Share of Search | Tate & Lyle rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 4.2% | 5 | 99.3K | 28% | 2 | | Nov 2025 | 12.1K | 3.6% | 5 | 81.3K | 24.4% | 2 | | Dec 2025 | 12.1K | 3.6% | 5 | 81.3K | 24.4% | 2 | | Jan 2026 | 14.8K | 4.4% | 5 | 81.3K | 24.2% | 2 | | Feb 2026 | 12.1K | 3.6% | 5 | 81.3K | 24.1% | 2 | | Mar 2026 | 12.1K | 3.7% | 5 | 81.3K | 24.6% | 2 | | Apr 2026 | 12.1K | 3.7% | 5 | 81.3K | 24.6% | 2 | | May 2026 | 14.8K | 4.2% | 4 | 99.3K | 28.3% | 2 | | Jun 2026 | 18.1K | 5.3% | 4 | 122K | 35.7% | 2 | | Jul 2026 | 12.1K | 3.7% | 5 | 81.3K | 24.6% | 2 | | Aug 2026 | 12.1K | 3.7% | 5 | 81.3K | 24.6% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Sugar In The Raw’s and Tate & Lyle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Sugar In The Raw**: Measured on the search terms “sugar in the raw” and “sugarintheraw”, summed into one figure. - **Tate & Lyle**: Measured on the search terms “tate and lyle”, “tate lyle” and “tatelyle”, summed into one figure. - [Sugar In The Raw profile](/demand/global-en/brands/sugar-in-the-raw) - [Tate & Lyle profile](/demand/global-en/brands/tate-lyle) - [All sugar worldwide](/demand/global-en/categories/sugar): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Sugar In The Raw or Tate & Lyle? In August 2026, Tate & Lyle had more branded searches than Sugar In The Raw among sugar worldwide. Tate & Lyle was estimated to have 81.3K branded searches compared to Sugar In The Raw’s 12.1K, and held a 24.6% Share of Search versus Sugar In The Raw’s 3.7%. ## Cite this page Brandwave. "Sugar In The Raw vs Tate & Lyle: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/sugar-in-the-raw-vs-tate-lyle This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/sugar-in-the-raw-vs-tate-lyle. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.