---
title: "Substack vs Wix: Which is searched more?"
description: "Is Substack or Wix more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Blog hosting platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/substack-vs-wix"
publisher: "Brandwave"
---

# Substack vs Wix: Which is searched more?

Is Substack or Wix more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Blog hosting platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Substack and Wix
- **Competitive set**: Blog hosting platforms
- **Market**: Global
- **Month measured**: Sep 2026
- **Substack Share of Search**: 22.7%
- **Wix Share of Search**: 27.8%

## Is Substack or Wix more popular in search?

- In September 2026, Wix had more branded searches than Substack among blog hosting platforms worldwide. Wix had about 2.8 million branded searches, while Substack had 2.3 million. Wix made up 27.8% of all blog hosting platform searches we track, and Substack accounted for 22.7%.
- Wix was ahead of Substack in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Substack’s share of searches among blog hosting platforms worldwide moved from 11.2% to 22.7%, and its estimated monthly branded searches moved from 1.3M to 2.3M.
- Across the 12 months ending September 2026, Wix’s share of searches among blog hosting platforms worldwide moved from 30.7% to 27.8%, and its estimated monthly branded searches moved from 3.5M to 2.8M.

## How did search popularity change for blog hosting platforms worldwide in September 2026?

- In September 2026, Wix lost share of searches among blog hosting platforms worldwide, from 29.7% to 27.8%.
- In September 2026, Substack lost share of searches among blog hosting platforms worldwide, from 24.5% to 22.7%.

## Month by month

| Month | Substack estimated searches | Substack Share of Search | Substack rank | Wix estimated searches | Wix Share of Search | Wix rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.3M | 11.2% | 5 | 3.5M | 30.7% | 1 |
| Nov 2025 | 1.3M | 12.5% | 4 | 3.4M | 34.2% | 1 |
| Dec 2025 | 1.5M | 16.5% | 4 | 2.8M | 30.4% | 1 |
| Jan 2026 | 1.9M | 17.9% | 2 | 3.4M | 32.6% | 1 |
| Feb 2026 | 1.5M | 15.2% | 4 | 3.4M | 33.7% | 1 |
| Mar 2026 | 1.9M | 17.2% | 2 | 3.5M | 31.7% | 1 |
| Apr 2026 | 1.9M | 17.7% | 2 | 3.4M | 32.6% | 1 |
| May 2026 | 1.9M | 18.3% | 2 | 3.4M | 33.7% | 1 |
| Jun 2026 | 1.9M | 19.8% | 2 | 2.8M | 29.4% | 1 |
| Jul 2026 | 1.9M | 20.3% | 2 | 2.8M | 30.1% | 1 |
| Aug 2026 | 2.3M | 24.5% | 2 | 2.8M | 29.7% | 1 |
| Sep 2026 | 2.3M | 22.7% | 2 | 2.8M | 27.8% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Substack’s and Wix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Substack**: Measured on the search terms “Substack”, “substack app”, “substack articles”, “substack live”, “substack newsletters”, “substack notes” and “substack podcast”, summed into one figure.
- **Wix**: Measured on the search terms “wix” and “wix studio”, summed into one figure.

- [Substack profile](/demand/global-en/brands/substack)
- [Wix profile](/demand/global-en/brands/wix)
- [All blog hosting platforms worldwide](/demand/global-en/categories/blog-hosting-platforms): The set both shares are measured inside, 7 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Substack or Wix more popular in search?

In September 2026, Wix had more branded searches than Substack among blog hosting platforms worldwide. Wix had about 2.8 million branded searches, while Substack had 2.3 million. Wix made up 27.8% of all blog hosting platform searches we track, and Substack accounted for 22.7%.

## Cite this page

Brandwave. "Substack vs Wix: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/substack-vs-wix

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/substack-vs-wix. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.