--- title: "Substack vs Wild Apricot: Which is more popular by branded search?" description: "Which is more popular in search, Substack or Wild Apricot? Compare estimated monthly branded-search demand and Share of Search inside the Membership platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/substack-vs-wild-apricot" publisher: "Brandwave" --- # Substack vs Wild Apricot: Which is more popular by branded search? Which is more popular in search, Substack or Wild Apricot? Compare estimated monthly branded-search demand and Share of Search inside the Membership platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Substack and Wild Apricot - **Competitive set**: Membership platforms - **Market**: Global - **Month measured**: Aug 2026 - **Substack Share of Search**: 37.9% - **Wild Apricot Share of Search**: 0.15% ## Which is more popular in search, Substack or Wild Apricot? - In August 2026, Substack had more branded searches than Wild Apricot among membership platforms worldwide. Substack was estimated to have 2.5M branded searches compared to Wild Apricot’s 9.9K, and held a 37.9% Share of Search versus Wild Apricot’s 0.15%. - Substack was ahead of Wild Apricot in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Substack’s estimated Share of Search among membership platforms worldwide moved from 29.3% to 37.9%, and its estimated monthly branded searches moved from 1.4M to 2.5M. - Across the 11 months ending August 2026, Wild Apricot’s estimated Share of Search among membership platforms worldwide moved from 0.25% to 0.15%, and its estimated monthly branded searches moved from 12.1K to 9.9K. ## How did search popularity change for membership platforms worldwide in August 2026? - Estimated monthly branded searches for Substack worldwide rose 79.4% over 11 measured months, from 1.4M to 2.5M in August 2026. - Estimated monthly branded searches for Wild Apricot worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026. ## Month by month | Month | Substack estimated searches | Substack Share of Search | Substack rank | Wild Apricot estimated searches | Wild Apricot Share of Search | Wild Apricot rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.4M | 29.3% | 2 | 12.1K | 0.25% | 3 | | Nov 2025 | 1.4M | 29.4% | 2 | 12.1K | 0.25% | 3 | | Dec 2025 | 1.7M | 33.6% | 2 | 9.9K | 0.2% | 3 | | Jan 2026 | 2.1M | 33.7% | 2 | 14.8K | 0.24% | 3 | | Feb 2026 | 1.7M | 34.1% | 2 | 12.1K | 0.24% | 3 | | Mar 2026 | 2.1M | 33.5% | 2 | 12.1K | 0.2% | 3 | | Apr 2026 | 2.1M | 37.9% | 2 | 9.9K | 0.18% | 3 | | May 2026 | 2M | 33.2% | 2 | 9.9K | 0.16% | 3 | | Jun 2026 | 2.1M | 33.6% | 2 | 9.9K | 0.16% | 3 | | Jul 2026 | 2.1M | 38.2% | 2 | 9.9K | 0.18% | 3 | | Aug 2026 | 2.5M | 37.9% | 2 | 9.9K | 0.15% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Substack’s and Wild Apricot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Substack**: Measured on the search terms “Substack”, “substack app”, “substack articles”, “substack com”, “substack live”, “substack newsletter”, “substack newsletter platform”, “substack newsletters”, “substack notes”, “substack podcast”, “substack subscribe”, “substack subscription”, “substack web”, “substack website”, “substack websites”, “substack.com”, “what is a substack” and “what is substack”, summed into one figure. - **Wild Apricot**: Measured on the search term “wild apricot”. - [Substack profile](/demand/global-en/brands/substack) - [Wild Apricot profile](/demand/global-en/brands/wild-apricot) - [All membership platforms worldwide](/demand/global-en/categories/membership-platforms): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Substack or Wild Apricot? In August 2026, Substack had more branded searches than Wild Apricot among membership platforms worldwide. Substack was estimated to have 2.5M branded searches compared to Wild Apricot’s 9.9K, and held a 37.9% Share of Search versus Wild Apricot’s 0.15%. ## Cite this page Brandwave. "Substack vs Wild Apricot: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/substack-vs-wild-apricot This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/substack-vs-wild-apricot. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.