--- title: "Sub-Zero vs Whirlpool: Which is searched more?" description: "Is Sub-Zero or Whirlpool more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Counter depth refrigerator brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/sub-zero-vs-whirlpool" publisher: "Brandwave" --- # Sub-Zero vs Whirlpool: Which is searched more? Is Sub-Zero or Whirlpool more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Counter depth refrigerator brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Sub-Zero and Whirlpool - **Competitive set**: Counter depth refrigerator brands - **Market**: Global - **Month measured**: Sep 2026 - **Sub-Zero Share of Search**: 2.2% - **Whirlpool Share of Search**: 0.84% ## Is Sub-Zero or Whirlpool more popular in search? - In September 2026, Sub-Zero had more branded searches than Whirlpool among counter depth refrigerator brands worldwide. Sub-Zero had about 33,100 branded searches, while Whirlpool had 12,500. Sub-Zero made up 2.2% of all counter depth refrigerator brand searches we track, and Whirlpool accounted for 0.84%. - Sub-Zero was ahead of Whirlpool in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Sub-Zero’s share of searches among counter depth refrigerator brands worldwide moved from 2% to 2.2%, and its estimated monthly branded searches moved from 40.5K to 33.1K. - Across the 12 months ending September 2026, Whirlpool’s share of searches among counter depth refrigerator brands worldwide moved from 0.67% to 0.84%, and its estimated monthly branded searches moved from 13.5K to 12.5K. ## Top counter depth refrigerator brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Sub-Zero was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Whirlpool did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bosch | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | LG | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | GE Profile | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Sub-Zero | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | KitchenAid | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Samsung | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Whirlpool | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about counter depth refrigerator brands - Asked ChatGPT "Which counter depth refrigerator brand should I buy?": 1. LG, 2. Bosch, 3. GE Profile - Asked ChatGPT "What are the best counter depth refrigerator brands?": 1. Bosch, 2. GE Profile, 3. LG, 4. KitchenAid, 5. Sub-Zero - Asked ChatGPT "What's the best counter depth refrigerator brand for a fitted kitchen?": 1. Bosch, 2. Sub-Zero, 3. LG - Searched Google, AI Overview "best counter depth refrigerator": 1. Bosch, 2. LG, 3. Samsung - Searched Google, AI Overview "counter depth fridge sizes": 1. KitchenAid Not named in any answer: Whirlpool. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for counter depth refrigerator brands worldwide in September 2026? - Sub-Zero’s share of searches among counter depth refrigerator brands worldwide has lost ground for 3 months in a row, from 2.7% to 2.2% in September 2026. ## Month by month | Month | Sub-Zero estimated searches | Sub-Zero Share of Search | Sub-Zero rank | Whirlpool estimated searches | Whirlpool Share of Search | Whirlpool rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 40.5K | 2% | 4 | 13.5K | 0.67% | 6 | | Nov 2025 | 49.5K | 1.8% | 4 | 12K | 0.45% | 6 | | Dec 2025 | 40.5K | 1.6% | 4 | 11K | 0.42% | 7 | | Jan 2026 | 49.5K | 2.4% | 4 | 13.5K | 0.66% | 6 | | Feb 2026 | 49.5K | 2.7% | 4 | 11K | 0.61% | 7 | | Mar 2026 | 49.5K | 2.6% | 4 | 11K | 0.58% | 6 | | Apr 2026 | 49.5K | 2.9% | 4 | 9K | 0.53% | 7 | | May 2026 | 49.5K | 3.3% | 4 | 11K | 0.73% | 6 | | Jun 2026 | 40.5K | 2.7% | 4 | 11K | 0.74% | 6 | | Jul 2026 | 40.5K | 2.7% | 4 | 12.5K | 0.82% | 6 | | Aug 2026 | 40.5K | 2.5% | 4 | 13.5K | 0.84% | 6 | | Sep 2026 | 33.1K | 2.2% | 4 | 12.5K | 0.84% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Sub-Zero’s and Whirlpool’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Sub-Zero**: Measured on the search term “sub zero refrigerator”. - **Whirlpool**: Measured on the search terms “washing machine whirlpool” and “whirlpool counter depth refrigerator”, summed into one figure. - [Sub-Zero profile](/demand/global-en/brands/sub-zero) - [Whirlpool profile](/demand/global-en/brands/whirlpool) - [All counter depth refrigerator brands worldwide](/demand/global-en/categories/counter-depth-refrigerator-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Sub-Zero or Whirlpool more popular in search? In September 2026, Sub-Zero had more branded searches than Whirlpool among counter depth refrigerator brands worldwide. Sub-Zero had about 33,100 branded searches, while Whirlpool had 12,500. Sub-Zero made up 2.2% of all counter depth refrigerator brand searches we track, and Whirlpool accounted for 0.84%. ## Cite this page Brandwave. "Sub-Zero vs Whirlpool: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/sub-zero-vs-whirlpool This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/sub-zero-vs-whirlpool. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.