---
title: "StubHub vs Ticketmaster: Which is more popular by branded search?"
description: "Which is more popular in search, StubHub or Ticketmaster? Compare estimated monthly branded-search demand and Share of Search inside the Ticketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/stubhub-vs-ticketmaster"
publisher: "Brandwave"
---

# StubHub vs Ticketmaster: Which is more popular by branded search?

Which is more popular in search, StubHub or Ticketmaster? Compare estimated monthly branded-search demand and Share of Search inside the Ticketing platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: StubHub and Ticketmaster
- **Competitive set**: Ticketing platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **StubHub Share of Search**: 14.1%
- **Ticketmaster Share of Search**: 69.8%

## Which is more popular in search, StubHub or Ticketmaster?

- In August 2026, Ticketmaster had more branded searches than StubHub among ticketing platforms worldwide. Ticketmaster was estimated to have 13.6M branded searches compared to StubHub’s 2.7M, and held a 69.8% Share of Search versus StubHub’s 14.1%.
- Ticketmaster was ahead of StubHub in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, StubHub’s estimated Share of Search among ticketing platforms worldwide moved from 11.9% to 14.1%, and its estimated monthly branded searches held steady at 2.7M.
- Across the 11 months ending August 2026, Ticketmaster’s estimated Share of Search among ticketing platforms worldwide moved from 71.9% to 69.8%, and its estimated monthly branded searches moved from 16.6M to 13.6M.

## How did search popularity change for ticketing platforms worldwide in August 2026?

- In August 2026, Ticketmaster gained estimated Share of Search among ticketing platforms worldwide, from 66.7% to 69.8%.
- In August 2026, StubHub lost estimated Share of Search among ticketing platforms worldwide, from 16.5% to 14.1%.

## Month by month

| Month | StubHub estimated searches | StubHub Share of Search | StubHub rank | Ticketmaster estimated searches | Ticketmaster Share of Search | Ticketmaster rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.7M | 11.9% | 2 | 16.6M | 71.9% | 1 |
| Nov 2025 | 2.2M | 10.4% | 2 | 16.6M | 76.8% | 1 |
| Dec 2025 | 2.2M | 12.4% | 2 | 13.6M | 75.1% | 1 |
| Jan 2026 | 2.2M | 7.4% | 2 | 24.9M | 82.3% | 1 |
| Feb 2026 | 1.8M | 10.3% | 2 | 13.6M | 76.7% | 1 |
| Mar 2026 | 2.2M | 12% | 2 | 13.6M | 72.9% | 1 |
| Apr 2026 | 2.7M | 8.9% | 2 | 24.9M | 81% | 1 |
| May 2026 | 2.7M | 10.5% | 2 | 20.4M | 77.8% | 1 |
| Jun 2026 | 3.4M | 14.3% | 2 | 16.6M | 71.1% | 1 |
| Jul 2026 | 2.7M | 16.5% | 2 | 11.1M | 66.7% | 1 |
| Aug 2026 | 2.7M | 14.1% | 2 | 13.6M | 69.8% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using StubHub’s and Ticketmaster’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **StubHub**: Measured on the search term “stubhub”.
- **Ticketmaster**: Measured on the search term “ticketmaster”.

- [StubHub profile](/demand/global-en/brands/stubhub)
- [Ticketmaster profile](/demand/global-en/brands/ticketmaster)
- [All ticketing platforms worldwide](/demand/global-en/categories/ticketing-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, StubHub or Ticketmaster?

In August 2026, Ticketmaster had more branded searches than StubHub among ticketing platforms worldwide. Ticketmaster was estimated to have 13.6M branded searches compared to StubHub’s 2.7M, and held a 69.8% Share of Search versus StubHub’s 14.1%.

## Cite this page

Brandwave. "StubHub vs Ticketmaster: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/stubhub-vs-ticketmaster

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/stubhub-vs-ticketmaster. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.