---
title: "Strong vs WHSmith: Which is searched more?"
description: "Which is more popular in search, Strong or WHSmith? Compare estimated monthly branded-search demand and Share of Search inside the Parcel Tape brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/strong-vs-whsmith"
publisher: "Brandwave"
---

# Strong vs WHSmith: Which is searched more?

Which is more popular in search, Strong or WHSmith? Compare estimated monthly branded-search demand and Share of Search inside the Parcel Tape brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Strong and WHSmith
- **Competitive set**: Parcel Tape brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Strong Share of Search**: 0.5%
- **WHSmith Share of Search**: 10.2%

## Which is more popular in search, Strong or WHSmith?

- In September 2026, WHSmith had more branded searches than Strong among parcel Tape brands worldwide. WHSmith was estimated to have 201K branded searches compared to Strong’s 9.9K, and held a 10.2% Share of Search versus Strong’s 0.5%.
- WHSmith was ahead of Strong in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Strong’s estimated Share of Search among parcel Tape brands worldwide moved from 0.54% to 0.5%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
- Across the 12 months ending September 2026, WHSmith’s estimated Share of Search among parcel Tape brands worldwide moved from 19.9% to 10.2%, and its estimated monthly branded searches moved from 450K to 201K.

## How did search popularity change for parcel Tape brands worldwide in September 2026?

- In September 2026, Kraft overtook WHSmith to rank 3rd among parcel Tape brands worldwide, with 10.2% estimated Share of Search.
- In September 2026, WHSmith lost estimated Share of Search among parcel Tape brands worldwide, from 12.3% to 10.2%.
- Estimated monthly branded searches for Strong worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

## Month by month

| Month | Strong estimated searches | Strong Share of Search | Strong rank | WHSmith estimated searches | WHSmith Share of Search | WHSmith rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 12.1K | 0.54% | 6 | 450K | 19.9% | 2 |
| Nov 2025 | 9.9K | 0.39% | 6 | 368K | 14.7% | 2 |
| Dec 2025 | 12.1K | 0.45% | 6 | 450K | 16.9% | 2 |
| Jan 2026 | 18.1K | 0.79% | 6 | 301K | 13.2% | 3 |
| Feb 2026 | 12.1K | 0.62% | 6 | 201K | 10.3% | 3 |
| Mar 2026 | 12.1K | 0.61% | 6 | 246K | 12.3% | 3 |
| Apr 2026 | 12.1K | 0.62% | 6 | 246K | 12.6% | 3 |
| May 2026 | 9.9K | 0.51% | 6 | 246K | 12.6% | 3 |
| Jun 2026 | 9.9K | 0.51% | 6 | 246K | 12.6% | 3 |
| Jul 2026 | 9.9K | 0.52% | 6 | 201K | 10.5% | 3 |
| Aug 2026 | 9.9K | 0.5% | 6 | 246K | 12.3% | 3 |
| Sep 2026 | 9.9K | 0.5% | 6 | 201K | 10.2% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Strong’s and WHSmith’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Strong**: Measured on the search term “strong app”.
- **WHSmith**: Measured on the search term “wh smith”.

- [Strong profile](/demand/global-en/brands/strong)
- [WHSmith profile](/demand/global-en/brands/whsmith)
- [All parcel Tape brands worldwide](/demand/global-en/categories/parcel-tape-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Strong or WHSmith?

In September 2026, WHSmith had more branded searches than Strong among parcel Tape brands worldwide. WHSmith was estimated to have 201K branded searches compared to Strong’s 9.9K, and held a 10.2% Share of Search versus Strong’s 0.5%.

## Cite this page

Brandwave. "Strong vs WHSmith: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/strong-vs-whsmith

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/strong-vs-whsmith. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.