---
title: "Stripo vs Unlayer: Which is searched more?"
description: "Is Stripo or Unlayer more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Email template builders set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/stripo-vs-unlayer"
publisher: "Brandwave"
---

# Stripo vs Unlayer: Which is searched more?

Is Stripo or Unlayer more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Email template builders set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Stripo and Unlayer
- **Competitive set**: Email template builders
- **Market**: Global
- **Month measured**: Sep 2026
- **Stripo Share of Search**: 37%
- **Unlayer Share of Search**: 5.7%

## Is Stripo or Unlayer more popular in search?

- In September 2026, Stripo had more branded searches than Unlayer among email template builders worldwide. Stripo had about 23,500 branded searches, while Unlayer had 3,600. Stripo made up 37% of all email template builder searches we track, and Unlayer accounted for 5.7%.
- Stripo was ahead of Unlayer in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Stripo’s share of searches among email template builders worldwide moved from 48% to 37%, and its estimated monthly branded searches moved from 35.5K to 23.5K.
- Across the 12 months ending September 2026, Unlayer’s share of searches among email template builders worldwide moved from 7.3% to 5.7%, and its estimated monthly branded searches moved from 5.4K to 3.6K.

## Top email template builders in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stripo was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Unlayer was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Stripo was listed before Unlayer in every answer.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Stripo | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Beefree | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Unlayer | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Mailmodo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Chamaileon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about email template builders

- Asked ChatGPT "Which email template builder should I use?": 1. Stripo, 2. Beefree, 3. Unlayer
- Asked ChatGPT "What are the best email template builders?": 1. Stripo, 2. Unlayer, 3. Beefree
- Asked ChatGPT "What's the best drag and drop email builder for marketing emails?": 1. Stripo, 2. Beefree
- Searched Google, AI Overview "email templates": named none of the brands we track
- Searched Google, AI Overview "email template builder": 1. Stripo, 2. Beefree

Not named in any answer: Mailmodo and Chamaileon.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026.

## How did search popularity change for email template builders worldwide in September 2026?

- In September 2026, Unlayer overtook Mailmodo to rank 3rd among email template builders worldwide, with 5.7% of the searches.
- In September 2026, Stripo gained share of searches among email template builders worldwide, from 33.7% to 37%.

## Month by month

| Month | Stripo estimated searches | Stripo Share of Search | Stripo rank | Unlayer estimated searches | Unlayer Share of Search | Unlayer rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 35.5K | 48% | 1 | 5.4K | 7.3% | 4 |
| Nov 2025 | 29K | 36.3% | 2 | 4.4K | 5.5% | 4 |
| Dec 2025 | 28.7K | 39.8% | 2 | 4.4K | 6.1% | 4 |
| Jan 2026 | 28.7K | 39.8% | 2 | 5.4K | 7.5% | 3 |
| Feb 2026 | 35K | 44.7% | 1 | 4.4K | 5.6% | 4 |
| Mar 2026 | 43.4K | 45.5% | 1 | 5.4K | 5.7% | 4 |
| Apr 2026 | 29K | 36.8% | 2 | 4.4K | 5.6% | 4 |
| May 2026 | 24.1K | 33.3% | 2 | 3.6K | 5% | 4 |
| Jun 2026 | 24.1K | 37.1% | 2 | 3.6K | 5.5% | 4 |
| Jul 2026 | 29K | 41.6% | 2 | 3.6K | 5.2% | 4 |
| Aug 2026 | 23.8K | 33.7% | 2 | 2.9K | 4.1% | 4 |
| Sep 2026 | 23.5K | 37% | 2 | 3.6K | 5.7% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Stripo’s and Unlayer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Stripo**: Measured on the search terms “stripo” and “stripo email”, summed into one figure.
- **Unlayer**: Measured on the search term “unlayer”.

- [Stripo profile](/demand/global-en/brands/stripo)
- [Unlayer profile](/demand/global-en/brands/unlayer)
- [All email template builders worldwide](/demand/global-en/categories/email-template-builders): The set both shares are measured inside, 5 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Stripo or Unlayer more popular in search?

In September 2026, Stripo had more branded searches than Unlayer among email template builders worldwide. Stripo had about 23,500 branded searches, while Unlayer had 3,600. Stripo made up 37% of all email template builder searches we track, and Unlayer accounted for 5.7%.

## Cite this page

Brandwave. "Stripo vs Unlayer: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/stripo-vs-unlayer

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/stripo-vs-unlayer. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
