---
title: "Strepsils vs Vicks: Which is searched more?"
description: "Which is more popular in search, Strepsils or Vicks? Compare estimated monthly branded-search demand and Share of Search inside the Cold and flu brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/strepsils-vs-vicks"
publisher: "Brandwave"
---

# Strepsils vs Vicks: Which is searched more?

Which is more popular in search, Strepsils or Vicks? Compare estimated monthly branded-search demand and Share of Search inside the Cold and flu brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Strepsils and Vicks
- **Competitive set**: Cold and flu brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Strepsils Share of Search**: 31.7%
- **Vicks Share of Search**: 45.8%

## Which is more popular in search, Strepsils or Vicks?

- In September 2026, Vicks had more branded searches than Strepsils among cold and flu brands worldwide. Vicks was estimated to have 1.2M branded searches compared to Strepsils’ 823K, and held a 45.8% Share of Search versus Strepsils’ 31.7%.
- Vicks was ahead of Strepsils in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Strepsils’ estimated Share of Search among cold and flu brands worldwide moved from 28.4% to 31.7%, and its estimated monthly branded searches held steady at 823K.
- Across the 12 months ending September 2026, Vicks’ estimated Share of Search among cold and flu brands worldwide moved from 50.3% to 45.8%, and its estimated monthly branded searches moved from 1.5M to 1.2M.

## How did search popularity change for cold and flu brands worldwide in September 2026?

- In September 2026, Strepsils lost estimated Share of Search among cold and flu brands worldwide, from 32.2% to 31.7%.
- Estimated monthly branded searches for Vicks worldwide fell 18.2% over 12 measured months, from 1.5M to 1.2M in September 2026.

## Month by month

| Month | Strepsils estimated searches | Strepsils Share of Search | Strepsils rank | Vicks estimated searches | Vicks Share of Search | Vicks rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 823K | 28.4% | 2 | 1.5M | 50.3% | 1 |
| Nov 2025 | 823K | 30.9% | 2 | 1.3M | 47.6% | 1 |
| Dec 2025 | 823K | 27% | 2 | 1.5M | 49.5% | 1 |
| Jan 2026 | 823K | 27.2% | 2 | 1.5M | 49.8% | 1 |
| Feb 2026 | 673K | 26.1% | 2 | 1.2M | 47.3% | 1 |
| Mar 2026 | 673K | 27.3% | 2 | 1.1M | 45.4% | 1 |
| Apr 2026 | 673K | 31.7% | 2 | 904K | 42.6% | 1 |
| May 2026 | 673K | 33.4% | 2 | 884K | 43.9% | 1 |
| Jun 2026 | 673K | 34.5% | 2 | 897K | 46% | 1 |
| Jul 2026 | 673K | 34.5% | 2 | 896K | 46% | 1 |
| Aug 2026 | 673K | 32.2% | 2 | 967K | 46.2% | 1 |
| Sep 2026 | 823K | 31.7% | 2 | 1.2M | 45.8% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Strepsils’ and Vicks’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Strepsils**: Measured on the search term “strepsils”.
- **Vicks**: Measured on the search terms “vicks”, “vicks cough”, “vicks humidifier”, “vicks inhaler” and “vicks vaporub”, summed into one figure.

- [Strepsils profile](/demand/global-en/brands/strepsils)
- [Vicks profile](/demand/global-en/brands/vicks)
- [All cold and flu brands worldwide](/demand/global-en/categories/cold-and-flu-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Strepsils or Vicks?

In September 2026, Vicks had more branded searches than Strepsils among cold and flu brands worldwide. Vicks was estimated to have 1.2M branded searches compared to Strepsils’ 823K, and held a 45.8% Share of Search versus Strepsils’ 31.7%.

## Cite this page

Brandwave. "Strepsils vs Vicks: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/strepsils-vs-vicks

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/strepsils-vs-vicks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.