---
title: "Strava vs Wahoo: Which is more popular by branded search?"
description: "Which is more popular in search, Strava or Wahoo? Compare estimated monthly branded-search demand and Share of Search inside the Cycling apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/strava-vs-wahoo"
publisher: "Brandwave"
---

# Strava vs Wahoo: Which is more popular by branded search?

Which is more popular in search, Strava or Wahoo? Compare estimated monthly branded-search demand and Share of Search inside the Cycling apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Strava and Wahoo
- **Competitive set**: Cycling apps
- **Market**: Global
- **Month measured**: Aug 2026
- **Strava Share of Search**: 60%
- **Wahoo Share of Search**: 2.3%

## Which is more popular in search, Strava or Wahoo?

- In August 2026, Strava had more branded searches than Wahoo among cycling apps worldwide. Strava was estimated to have 2.2M branded searches compared to Wahoo’s 86.4K, and held a 60% Share of Search versus Wahoo’s 2.3%.
- Strava was ahead of Wahoo in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Strava’s estimated Share of Search among cycling apps worldwide moved from 64.3% to 60%, and its estimated monthly branded searches held steady at 2.2M.
- Across the 11 months ending August 2026, Wahoo’s estimated Share of Search among cycling apps worldwide moved from 3% to 2.3%, and its estimated monthly branded searches moved from 104K to 86.4K.

## How did search popularity change for cycling apps worldwide in August 2026?

- In August 2026, Strava gained estimated Share of Search among cycling apps worldwide, from 56.7% to 60%.
- Estimated monthly branded searches for Wahoo worldwide fell 17.1% over 11 measured months, from 104K to 86.4K in August 2026.

## Month by month

| Month | Strava estimated searches | Strava Share of Search | Strava rank | Wahoo estimated searches | Wahoo Share of Search | Wahoo rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.2M | 64.3% | 1 | 104K | 3% | 4 |
| Nov 2025 | 1.8M | 58.8% | 1 | 123K | 4% | 4 |
| Dec 2025 | 1.8M | 63.7% | 1 | 104K | 3.6% | 4 |
| Jan 2026 | 2.2M | 64.4% | 1 | 104K | 3% | 4 |
| Feb 2026 | 1.8M | 62.9% | 1 | 70.8K | 2.4% | 4 |
| Mar 2026 | 2.2M | 63.7% | 1 | 68.5K | 1.9% | 4 |
| Apr 2026 | 2.2M | 61.9% | 1 | 72.9K | 2% | 4 |
| May 2026 | 2.2M | 61.8% | 1 | 72.9K | 2% | 4 |
| Jun 2026 | 2.2M | 62.9% | 1 | 63.3K | 1.8% | 4 |
| Jul 2026 | 1.8M | 56.7% | 1 | 73.4K | 2.3% | 4 |
| Aug 2026 | 2.2M | 60% | 1 | 86.4K | 2.3% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Strava’s and Wahoo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Strava**: Measured on the search term “strava”.
- **Wahoo**: Measured on the search terms “cycling computer wahoo”, “cycling trainer wahoo”, “wahoo elemnt”, “wahoo kickr” and “wahoofitness com”, summed into one figure.

- [Strava profile](/demand/global-en/brands/strava)
- [Wahoo profile](/demand/global-en/brands/wahoo)
- [All cycling apps worldwide](/demand/global-en/categories/cycling-apps): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Strava or Wahoo?

In August 2026, Strava had more branded searches than Wahoo among cycling apps worldwide. Strava was estimated to have 2.2M branded searches compared to Wahoo’s 86.4K, and held a 60% Share of Search versus Wahoo’s 2.3%.

## Cite this page

Brandwave. "Strava vs Wahoo: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/strava-vs-wahoo

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/strava-vs-wahoo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.