---
title: "Strava vs TrainerRoad: Which is more popular by branded search?"
description: "Which is more popular in search, Strava or TrainerRoad? Compare estimated monthly branded-search demand and Share of Search inside the Cycling apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/strava-vs-trainerroad"
publisher: "Brandwave"
---

# Strava vs TrainerRoad: Which is more popular by branded search?

Which is more popular in search, Strava or TrainerRoad? Compare estimated monthly branded-search demand and Share of Search inside the Cycling apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Strava and TrainerRoad
- **Competitive set**: Cycling apps
- **Market**: Global
- **Month measured**: Aug 2026
- **Strava Share of Search**: 60%
- **TrainerRoad Share of Search**: 0.48%

## Which is more popular in search, Strava or TrainerRoad?

- In August 2026, Strava had more branded searches than TrainerRoad among cycling apps worldwide. Strava was estimated to have 2.2M branded searches compared to TrainerRoad’s 18.1K, and held a 60% Share of Search versus TrainerRoad’s 0.48%.
- Strava was ahead of TrainerRoad in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Strava’s estimated Share of Search among cycling apps worldwide moved from 64.3% to 60%, and its estimated monthly branded searches held steady at 2.2M.
- Across the 11 months ending August 2026, TrainerRoad’s estimated Share of Search among cycling apps worldwide moved from 0.78% to 0.48%, and its estimated monthly branded searches moved from 27.1K to 18.1K.

## How did search popularity change for cycling apps worldwide in August 2026?

- In August 2026, Strava gained estimated Share of Search among cycling apps worldwide, from 56.7% to 60%.
- Estimated monthly branded searches for TrainerRoad worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.

## Month by month

| Month | Strava estimated searches | Strava Share of Search | Strava rank | TrainerRoad estimated searches | TrainerRoad Share of Search | TrainerRoad rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 2.2M | 64.3% | 1 | 27.1K | 0.78% | 5 |
| Nov 2025 | 1.8M | 58.8% | 1 | 27.1K | 0.87% | 5 |
| Dec 2025 | 1.8M | 63.7% | 1 | 27.1K | 0.94% | 5 |
| Jan 2026 | 2.2M | 64.4% | 1 | 40.5K | 1.2% | 5 |
| Feb 2026 | 1.8M | 62.9% | 1 | 27.1K | 0.93% | 5 |
| Mar 2026 | 2.2M | 63.7% | 1 | 22.2K | 0.63% | 5 |
| Apr 2026 | 2.2M | 61.9% | 1 | 18.1K | 0.5% | 5 |
| May 2026 | 2.2M | 61.8% | 1 | 18.1K | 0.5% | 5 |
| Jun 2026 | 2.2M | 62.9% | 1 | 14.8K | 0.42% | 5 |
| Jul 2026 | 1.8M | 56.7% | 1 | 14.8K | 0.46% | 5 |
| Aug 2026 | 2.2M | 60% | 1 | 18.1K | 0.48% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Strava’s and TrainerRoad’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Strava**: Measured on the search term “strava”.
- **TrainerRoad**: Measured on the search term “trainerroad”.

- [Strava profile](/demand/global-en/brands/strava)
- [TrainerRoad profile](/demand/global-en/brands/trainerroad)
- [All cycling apps worldwide](/demand/global-en/categories/cycling-apps): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Strava or TrainerRoad?

In August 2026, Strava had more branded searches than TrainerRoad among cycling apps worldwide. Strava was estimated to have 2.2M branded searches compared to TrainerRoad’s 18.1K, and held a 60% Share of Search versus TrainerRoad’s 0.48%.

## Cite this page

Brandwave. "Strava vs TrainerRoad: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/strava-vs-trainerroad

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/strava-vs-trainerroad. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.