---
title: "STP vs Wynn's: Which is more popular by branded search?"
description: "Which is more popular in search, STP or Wynn's? Compare estimated monthly branded-search demand and Share of Search inside the Engine oil additive brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/stp-vs-wynns"
publisher: "Brandwave"
---

# STP vs Wynn's: Which is more popular by branded search?

Which is more popular in search, STP or Wynn's? Compare estimated monthly branded-search demand and Share of Search inside the Engine oil additive brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: STP and Wynn's
- **Competitive set**: Engine oil additive brands
- **Market**: Global
- **Month measured**: Aug 2026
- **STP Share of Search**: 69.7%
- **Wynn's Share of Search**: 17.1%

## Which is more popular in search, STP or Wynn's?

- In August 2026, STP had more branded searches than Wynn's among engine oil additive brands worldwide. STP was estimated to have 368K branded searches compared to Wynn's’ 90.5K, and held a 69.7% Share of Search versus Wynn's’ 17.1%.
- STP was ahead of Wynn's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, STP’s estimated Share of Search among engine oil additive brands worldwide moved from 71.9% to 69.7%, and its estimated monthly branded searches moved from 450K to 368K.
- Across the 11 months ending August 2026, Wynn's’ estimated Share of Search among engine oil additive brands worldwide moved from 14.5% to 17.1%, and its estimated monthly branded searches held steady at 90.5K.

## How did search popularity change for engine oil additive brands worldwide in August 2026?

- In August 2026, STP lost estimated Share of Search among engine oil additive brands worldwide, from 71.2% to 69.7%.

## Month by month

| Month | STP estimated searches | STP Share of Search | STP rank | Wynn's estimated searches | Wynn's Share of Search | Wynn's rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 450K | 71.9% | 1 | 90.5K | 14.5% | 2 |
| Nov 2025 | 368K | 68.7% | 1 | 90.5K | 16.9% | 2 |
| Dec 2025 | 368K | 67% | 1 | 110K | 20% | 2 |
| Jan 2026 | 450K | 71.4% | 1 | 110K | 17.5% | 2 |
| Feb 2026 | 368K | 70.4% | 1 | 90.5K | 17.3% | 2 |
| Mar 2026 | 368K | 68.6% | 1 | 90.5K | 16.9% | 2 |
| Apr 2026 | 450K | 73.5% | 1 | 90.5K | 14.8% | 2 |
| May 2026 | 450K | 74.4% | 1 | 90.5K | 15% | 2 |
| Jun 2026 | 368K | 72.8% | 1 | 74K | 14.6% | 2 |
| Jul 2026 | 368K | 71.2% | 1 | 90.5K | 17.5% | 2 |
| Aug 2026 | 368K | 69.7% | 1 | 90.5K | 17.1% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using STP’s and Wynn's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **STP**: Measured on the search term “stp”.
- **Wynn's**: Measured on the search term “wynn's”.

- [STP profile](/demand/global-en/brands/stp)
- [Wynn's profile](/demand/global-en/brands/wynns)
- [All engine oil additive brands worldwide](/demand/global-en/categories/engine-oil-additive-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, STP or Wynn's?

In August 2026, STP had more branded searches than Wynn's among engine oil additive brands worldwide. STP was estimated to have 368K branded searches compared to Wynn's’ 90.5K, and held a 69.7% Share of Search versus Wynn's’ 17.1%.

## Cite this page

Brandwave. "STP vs Wynn's: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/stp-vs-wynns

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/stp-vs-wynns. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.