---
title: "Stokke vs Touchwood: Which is searched more?"
description: "Which is more popular in search, Stokke or Touchwood? Compare estimated monthly branded-search demand and Share of Search inside the Nursery furniture brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/stokke-vs-touchwood"
publisher: "Brandwave"
---

# Stokke vs Touchwood: Which is searched more?

Which is more popular in search, Stokke or Touchwood? Compare estimated monthly branded-search demand and Share of Search inside the Nursery furniture brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Stokke and Touchwood
- **Competitive set**: Nursery furniture brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Stokke Share of Search**: 65.1%
- **Touchwood Share of Search**: 9.2%

## Which is more popular in search, Stokke or Touchwood?

- In September 2026, Stokke had more branded searches than Touchwood among nursery furniture brands worldwide. Stokke was estimated to have 429K branded searches compared to Touchwood’s 60.5K, and held a 65.1% Share of Search versus Touchwood’s 9.2%.
- Stokke was ahead of Touchwood in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Stokke’s estimated Share of Search among nursery furniture brands worldwide moved from 62.2% to 65.1%, and its estimated monthly branded searches moved from 381K to 429K.
- Across the 12 months ending September 2026, Touchwood’s estimated Share of Search among nursery furniture brands worldwide moved from 8.1% to 9.2%, and its estimated monthly branded searches moved from 49.5K to 60.5K.

## How did search popularity change for nursery furniture brands worldwide in September 2026?

- In September 2026, Stokke gained estimated Share of Search among nursery furniture brands worldwide, from 63.8% to 65.1%.
- Estimated monthly branded searches for Touchwood worldwide rose 22.2% over 12 measured months, from 49.5K to 60.5K in September 2026.

## Month by month

| Month | Stokke estimated searches | Stokke Share of Search | Stokke rank | Touchwood estimated searches | Touchwood Share of Search | Touchwood rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 381K | 62.2% | 1 | 49.5K | 8.1% | 4 |
| Nov 2025 | 510K | 66.9% | 1 | 49.5K | 6.5% | 4 |
| Dec 2025 | 348K | 60.6% | 1 | 60.5K | 10.5% | 4 |
| Jan 2026 | 425K | 64.7% | 1 | 49.5K | 7.5% | 4 |
| Feb 2026 | 351K | 62% | 1 | 49.5K | 8.7% | 4 |
| Mar 2026 | 421K | 63.2% | 1 | 60.5K | 9.1% | 4 |
| Apr 2026 | 351K | 58.5% | 1 | 60.5K | 10.1% | 4 |
| May 2026 | 385K | 59.5% | 1 | 60.5K | 9.3% | 4 |
| Jun 2026 | 355K | 57.5% | 1 | 60.5K | 9.8% | 4 |
| Jul 2026 | 399K | 62.4% | 1 | 60.5K | 9.5% | 4 |
| Aug 2026 | 429K | 63.8% | 1 | 60.5K | 9% | 4 |
| Sep 2026 | 429K | 65.1% | 1 | 60.5K | 9.2% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Stokke’s and Touchwood’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Stokke**: Measured on the search terms “stokke”, “stokke flexi bath”, “stokke high chair” and “stokke trapp”, summed into one figure.
- **Touchwood**: Measured on the search term “touchwood”.

- [Stokke profile](/demand/global-en/brands/stokke)
- [Touchwood profile](/demand/global-en/brands/touchwood)
- [All nursery furniture brands worldwide](/demand/global-en/categories/nursery-furniture-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Stokke or Touchwood?

In September 2026, Stokke had more branded searches than Touchwood among nursery furniture brands worldwide. Stokke was estimated to have 429K branded searches compared to Touchwood’s 60.5K, and held a 65.1% Share of Search versus Touchwood’s 9.2%.

## Cite this page

Brandwave. "Stokke vs Touchwood: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/stokke-vs-touchwood

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/stokke-vs-touchwood. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.