---
title: "Step2 vs TP Toys: Which is more popular by branded search?"
description: "Which is more popular in search, Step2 or TP Toys? Compare estimated monthly branded-search demand and Share of Search inside the Sandpits set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/step2-vs-tp-toys"
publisher: "Brandwave"
---

# Step2 vs TP Toys: Which is more popular by branded search?

Which is more popular in search, Step2 or TP Toys? Compare estimated monthly branded-search demand and Share of Search inside the Sandpits set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Step2 and TP Toys
- **Competitive set**: Sandpits
- **Market**: Global
- **Month measured**: Aug 2026
- **Step2 Share of Search**: 24.4%
- **TP Toys Share of Search**: 2.7%

## Which is more popular in search, Step2 or TP Toys?

- In August 2026, Step2 had more branded searches than TP Toys among sandpits worldwide. Step2 was estimated to have 49.5K branded searches compared to TP Toys’ 5.4K, and held a 24.4% Share of Search versus TP Toys’ 2.7%.
- Step2 was ahead of TP Toys in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Step2’s estimated Share of Search among sandpits worldwide moved from 21.3% to 24.4%, and its estimated monthly branded searches moved from 40.5K to 49.5K.
- Across the 11 months ending August 2026, TP Toys’ estimated Share of Search among sandpits worldwide moved from 1.5% to 2.7%, and its estimated monthly branded searches moved from 2.9K to 5.4K.

## How did search popularity change for sandpits worldwide in August 2026?

- In August 2026, Step2 gained estimated Share of Search among sandpits worldwide, from 23.8% to 24.4%.
- In August 2026, TP Toys lost estimated Share of Search among sandpits worldwide, from 3.9% to 2.7%.

## Month by month

| Month | Step2 estimated searches | Step2 Share of Search | Step2 rank | TP Toys estimated searches | TP Toys Share of Search | TP Toys rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 40.5K | 21.3% | 2 | 2.9K | 1.5% | 5 |
| Nov 2025 | 49.5K | 20.9% | 2 | 4.4K | 1.9% | 5 |
| Dec 2025 | 40.5K | 17.9% | 2 | 3.6K | 1.6% | 5 |
| Jan 2026 | 33.1K | 21.1% | 2 | 3.6K | 2.3% | 4 |
| Feb 2026 | 33.1K | 21% | 2 | 4.4K | 2.8% | 4 |
| Mar 2026 | 49.5K | 23.8% | 2 | 9.9K | 4.8% | 3 |
| Apr 2026 | 60.5K | 26.7% | 2 | 12.1K | 5.3% | 3 |
| May 2026 | 60.5K | 24% | 2 | 9.9K | 3.9% | 3 |
| Jun 2026 | 49.5K | 24% | 2 | 8.1K | 3.9% | 3 |
| Jul 2026 | 49.5K | 23.8% | 2 | 8.1K | 3.9% | 4 |
| Aug 2026 | 49.5K | 24.4% | 2 | 5.4K | 2.7% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Step2’s and TP Toys’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Step2**: Measured on the search term “step2”.
- **TP Toys**: Measured on the search term “tp toys”.

- [Step2 profile](/demand/global-en/brands/step2)
- [TP Toys profile](/demand/global-en/brands/tp-toys)
- [All sandpits worldwide](/demand/global-en/categories/sandpits): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Step2 or TP Toys?

In August 2026, Step2 had more branded searches than TP Toys among sandpits worldwide. Step2 was estimated to have 49.5K branded searches compared to TP Toys’ 5.4K, and held a 24.4% Share of Search versus TP Toys’ 2.7%.

## Cite this page

Brandwave. "Step2 vs TP Toys: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/step2-vs-tp-toys

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/step2-vs-tp-toys. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.