---
title: "SteelSeries vs Turtle Beach: Which is more popular by branded search?"
description: "Which is more popular in search, SteelSeries or Turtle Beach? Compare estimated monthly branded-search demand and Share of Search inside the Gaming headset brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/steelseries-vs-turtle-beach"
publisher: "Brandwave"
---

# SteelSeries vs Turtle Beach: Which is more popular by branded search?

Which is more popular in search, SteelSeries or Turtle Beach? Compare estimated monthly branded-search demand and Share of Search inside the Gaming headset brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: SteelSeries and Turtle Beach
- **Competitive set**: Gaming headset brands
- **Market**: Global
- **Month measured**: Aug 2026
- **SteelSeries Share of Search**: 14.7%
- **Turtle Beach Share of Search**: 8%

## Which is more popular in search, SteelSeries or Turtle Beach?

- In August 2026, SteelSeries had more branded searches than Turtle Beach among gaming headset brands worldwide. SteelSeries was estimated to have 555K branded searches compared to Turtle Beach’s 301K, and held a 14.7% Share of Search versus Turtle Beach’s 8%.
- SteelSeries was ahead of Turtle Beach in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, SteelSeries’ estimated Share of Search among gaming headset brands worldwide moved from 12.7% to 14.7%, and its estimated monthly branded searches moved from 557K to 555K.
- Across the 11 months ending August 2026, Turtle Beach’s estimated Share of Search among gaming headset brands worldwide moved from 6.9% to 8%, and its estimated monthly branded searches held steady at 301K.

## How did search popularity change for gaming headset brands worldwide in August 2026?

- In August 2026, SteelSeries gained estimated Share of Search among gaming headset brands worldwide, from 13.6% to 14.7%.
- In August 2026, Turtle Beach lost estimated Share of Search among gaming headset brands worldwide, from 9% to 8%.

## Month by month

| Month | SteelSeries estimated searches | SteelSeries Share of Search | SteelSeries rank | Turtle Beach estimated searches | Turtle Beach Share of Search | Turtle Beach rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 557K | 12.7% | 3 | 301K | 6.9% | 4 |
| Nov 2025 | 681K | 14.1% | 3 | 301K | 6.2% | 5 |
| Dec 2025 | 682K | 13.9% | 3 | 368K | 7.5% | 4 |
| Jan 2026 | 681K | 14.2% | 3 | 301K | 6.3% | 5 |
| Feb 2026 | 556K | 13.8% | 3 | 301K | 7.5% | 4 |
| Mar 2026 | 555K | 13.8% | 3 | 301K | 7.5% | 4 |
| Apr 2026 | 456K | 12.6% | 3 | 246K | 6.8% | 5 |
| May 2026 | 455K | 12.6% | 3 | 246K | 6.8% | 5 |
| Jun 2026 | 455K | 12.5% | 3 | 301K | 8.3% | 4 |
| Jul 2026 | 455K | 13.6% | 3 | 301K | 9% | 4 |
| Aug 2026 | 555K | 14.7% | 3 | 301K | 8% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using SteelSeries’ and Turtle Beach’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **SteelSeries**: Measured on the search terms “gaming mouse steelseries”, “steelseries”, “steelseries aerox” and “steelseries com”, summed into one figure.
- **Turtle Beach**: Measured on the search term “turtle beach”.

- [SteelSeries profile](/demand/global-en/brands/steelseries)
- [Turtle Beach profile](/demand/global-en/brands/turtle-beach)
- [All gaming headset brands worldwide](/demand/global-en/categories/gaming-headset-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, SteelSeries or Turtle Beach?

In August 2026, SteelSeries had more branded searches than Turtle Beach among gaming headset brands worldwide. SteelSeries was estimated to have 555K branded searches compared to Turtle Beach’s 301K, and held a 14.7% Share of Search versus Turtle Beach’s 8%.

## Cite this page

Brandwave. "SteelSeries vs Turtle Beach: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/steelseries-vs-turtle-beach

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/steelseries-vs-turtle-beach. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.