--- title: "Starbucks vs Stumptown: Which is more popular?" description: "Is Starbucks or Stumptown more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Iced coffee brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/starbucks-vs-stumptown" publisher: "Brandwave" --- # Starbucks vs Stumptown: Which is more popular? Is Starbucks or Stumptown more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Iced coffee brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Starbucks and Stumptown - **Competitive set**: Iced coffee brands - **Market**: Global - **Month measured**: Oct 2026 - **Starbucks Share of Search**: 47.7% - **Stumptown Share of Search**: 1.2% ## Is Starbucks or Stumptown more popular in search? - In October 2026, Starbucks had more branded searches than Stumptown among iced coffee brands worldwide. Starbucks had about 114,000 branded searches, while Stumptown had 2,930. Starbucks made up 47.7% of all iced coffee brand searches we track, and Stumptown accounted for 1.2%. - Starbucks was ahead of Stumptown in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Starbucks’ share of searches among iced coffee brands worldwide moved from 55.6% to 47.7%, and its estimated monthly branded searches moved from 92.4K to 114K. - Across the 12 months ending October 2026, Stumptown’s share of searches among iced coffee brands worldwide moved from 1.5% to 1.2%, and its estimated monthly branded searches moved from 2.4K to 2.9K. ## Top iced coffee brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Starbucks appeared in all five answers. Stumptown was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Starbucks was listed before Stumptown in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | La Colombe | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | STōK | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Starbucks | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Califia Farms | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Stumptown | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Nescafé | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Jimmy's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Costa | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Grind | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Emmi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about iced coffee brands - Asked ChatGPT "Which iced coffee brand should I buy?": 1. La Colombe, 2. STōK, 3. Starbucks - Asked ChatGPT "What are the best iced coffee brands?": 1. La Colombe, 2. STōK, 3. Starbucks, 4. Califia Farms - Asked ChatGPT "What's the best iced coffee brand for quick caffeine?": 1. La Colombe, 2. STōK, 3. Starbucks - Searched Google, AI Overview "iced coffee brands": 1. STōK, 2. La Colombe, 3. Stumptown, 4. Califia Farms, 5. Starbucks - Searched Google, AI Overview "best iced coffee": 1. La Colombe, 2. Starbucks Not named in any answer: Nescafé, Jimmy's, Costa, Grind and Emmi. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for iced coffee brands worldwide in October 2026? - In October 2026, Starbucks gained share of searches among iced coffee brands worldwide, from 46.4% to 47.7%. - Estimated monthly branded searches for Stumptown worldwide rose 20.1% over 12 measured months, from 2.4K to 2.9K in October 2026. ## How has branded search for Starbucks and Stumptown changed worldwide over the last 12 months? | Month | Starbucks estimated searches | Starbucks Share of Search | Starbucks rank | Stumptown estimated searches | Stumptown Share of Search | Stumptown rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 92.4K | 55.6% | 1 | 2.4K | 1.5% | 6 | | Dec 2025 | 92.4K | 60.2% | 1 | 1.9K | 1.3% | 6 | | Jan 2026 | 93.6K | 56% | 1 | 2K | 1.2% | 7 | | Feb 2026 | 93.6K | 57.8% | 1 | 2K | 1.2% | 7 | | Mar 2026 | 114K | 56.8% | 1 | 3K | 1.5% | 6 | | Apr 2026 | 112K | 52.9% | 1 | 3.3K | 1.5% | 7 | | May 2026 | 167K | 53.9% | 1 | 3.1K | 1% | 7 | | Jun 2026 | 153K | 49.6% | 1 | 3.7K | 1.2% | 7 | | Jul 2026 | 154K | 50.8% | 1 | 4.5K | 1.5% | 7 | | Aug 2026 | 137K | 49.8% | 1 | 3.7K | 1.3% | 7 | | Sep 2026 | 113K | 46.4% | 1 | 3K | 1.2% | 7 | | Oct 2026 | 114K | 47.7% | 1 | 2.9K | 1.2% | 7 | ## How are Starbucks’ and Stumptown’s branded searches counted? Brandwave collects information about searches that people make online using Starbucks’ and Stumptown’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Starbucks**: Measured on the search terms “starbucks canned coffee”, “starbucks cold brew” and “starbucks iced coffee”, summed into one figure. - **Stumptown**: Measured on the search terms “stumptown cold brew” and “stumptown iced coffee”, summed into one figure. - [Starbucks profile](/demand/global-en/brands/starbucks) - [Stumptown profile](/demand/global-en/brands/stumptown) - [All iced coffee brands worldwide](/demand/global-en/categories/iced-coffee-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Starbucks or Stumptown more popular in search? In October 2026, Starbucks had more branded searches than Stumptown among iced coffee brands worldwide. Starbucks had about 114,000 branded searches, while Stumptown had 2,930. Starbucks made up 47.7% of all iced coffee brand searches we track, and Stumptown accounted for 1.2%. ## Cite this page Brandwave. "Starbucks vs Stumptown: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/starbucks-vs-stumptown This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/starbucks-vs-stumptown. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.