--- title: "Star Micronics vs Toast: Which is searched more?" description: "Is Star Micronics or Toast more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the POS printer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/star-micronics-vs-toast" publisher: "Brandwave" --- # Star Micronics vs Toast: Which is searched more? Is Star Micronics or Toast more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the POS printer brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Star Micronics and Toast - **Competitive set**: POS printer brands - **Market**: Global - **Month measured**: Sep 2026 - **Star Micronics Share of Search**: 0.57% - **Toast Share of Search**: 5.4% ## Is Star Micronics or Toast more popular in search? - In September 2026, Toast had more branded searches than Star Micronics among POS printer brands worldwide. Toast had about 41,500 branded searches, while Star Micronics had 4,400. Toast made up 5.4% of all POS printer brand searches we track, and Star Micronics accounted for 0.57%. - Toast was ahead of Star Micronics in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Star Micronics’ share of searches among POS printer brands worldwide moved from 0.69% to 0.57%, and its estimated monthly branded searches moved from 5.4K to 4.4K. - Across the 12 months ending September 2026, Toast’s share of searches among POS printer brands worldwide moved from 6.4% to 5.4%, and its estimated monthly branded searches moved from 49.9K to 41.5K. ## Top POS printer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Star Micronics was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Toast was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Star Micronics was listed before Toast in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Epson | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Star Micronics | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | BIXOLON | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Square | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Clover | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Toast | 6th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about POS printer brands - Asked ChatGPT "Which POS printer brand should I use?": 1. Epson, 2. Star Micronics, 3. BIXOLON, 4. Square, 5. Clover, 6. Toast - Asked ChatGPT "What are the best POS printer brands?": 1. Epson, 2. Star Micronics, 3. BIXOLON - Asked ChatGPT "What's the best POS printer brand for a busy counter?": 1. Epson, 2. Star Micronics, 3. Square, 4. Clover, 5. Toast - Searched Google, AI Overview "thermal pos printer": 1. Epson, 2. Star Micronics, 3. Square - Searched Google, AI Overview "small business receipt printer": 1. Epson, 2. BIXOLON Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for POS printer brands worldwide in September 2026? - Toast’s share of searches among POS printer brands worldwide has lost ground for 3 months in a row, from 6.3% to 5.4% in September 2026. - Estimated monthly branded searches for Star Micronics worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026. ## Month by month | Month | Star Micronics estimated searches | Star Micronics Share of Search | Star Micronics rank | Toast estimated searches | Toast Share of Search | Toast rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.4K | 0.69% | 5 | 49.9K | 6.4% | 2 | | Nov 2025 | 5.4K | 0.7% | 5 | 41.2K | 5.4% | 2 | | Dec 2025 | 4.4K | 0.58% | 5 | 41.3K | 5.4% | 2 | | Jan 2026 | 5.4K | 0.58% | 5 | 49.9K | 5.4% | 2 | | Feb 2026 | 5.4K | 0.69% | 5 | 48.7K | 6.3% | 2 | | Mar 2026 | 5.4K | 0.69% | 5 | 50.5K | 6.4% | 2 | | Apr 2026 | 4.4K | 0.56% | 5 | 50.3K | 6.5% | 2 | | May 2026 | 5.4K | 0.69% | 5 | 50.2K | 6.4% | 2 | | Jun 2026 | 5.4K | 0.69% | 5 | 48.9K | 6.3% | 2 | | Jul 2026 | 4.4K | 0.57% | 5 | 43.1K | 5.6% | 2 | | Aug 2026 | 4.4K | 0.57% | 5 | 41.9K | 5.5% | 2 | | Sep 2026 | 4.4K | 0.57% | 5 | 41.5K | 5.4% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Star Micronics’ and Toast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Star Micronics**: Measured on the search term “star micronics”. - **Toast**: Measured on the search terms “handheld toast pos”, “pos toast”, “pos toast system”, “pos toasttab”, “toast point of sale”, “toast point of sale system”, “toast pos”, “toast pos app”, “toast pos company”, “toast pos demo”, “toast pos fees”, “toast pos handheld”, “toast pos hardware”, “toast pos kiosk”, “toast pos menu”, “toast pos printer”, “toast pos restaurant”, “toast pos sales”, “toast pos screen”, “toast pos software”, “toast pos system”, “toast pos systems”, “toast pos terminal”, “toast pos training”, “toast restaurant pos”, “toast tab pos” and “toasttab pos”, summed into one figure. - [Star Micronics profile](/demand/global-en/brands/star-micronics) - [Toast profile](/demand/global-en/brands/toast) - [All POS printer brands worldwide](/demand/global-en/categories/pos-printer-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Star Micronics or Toast more popular in search? In September 2026, Toast had more branded searches than Star Micronics among POS printer brands worldwide. Toast had about 41,500 branded searches, while Star Micronics had 4,400. Toast made up 5.4% of all POS printer brand searches we track, and Star Micronics accounted for 0.57%. ## Cite this page Brandwave. "Star Micronics vs Toast: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/star-micronics-vs-toast This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/star-micronics-vs-toast. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.