--- title: "Staples Print & Marketing Services vs Vistaprint: Which is searched more?" description: "Is Staples Print & Marketing Services or Vistaprint more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Printing services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/staples-print-and-marketing-services-vs-vistaprint" publisher: "Brandwave" --- # Staples Print & Marketing Services vs Vistaprint: Which is searched more? Is Staples Print & Marketing Services or Vistaprint more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Printing services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Staples Print & Marketing Services and Vistaprint - **Competitive set**: Printing services - **Market**: Global - **Month measured**: Sep 2026 - **Staples Print & Marketing Services Share of Search**: 15.8% - **Vistaprint Share of Search**: 78.5% ## Is Staples Print & Marketing Services or Vistaprint more popular in search? - In September 2026, Vistaprint had more branded searches than Staples Print & Marketing Services among printing services worldwide. Vistaprint had about 1.8 million branded searches, while Staples Print & Marketing Services had 368,000. Vistaprint made up 78.5% of all printing service searches we track, and Staples Print & Marketing Services accounted for 15.8%. - Vistaprint was ahead of Staples Print & Marketing Services in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Staples Print & Marketing Services’ share of searches among printing services worldwide moved from 11.4% to 15.8%, and its estimated monthly branded searches moved from 301K to 368K. - Across the 12 months ending September 2026, Vistaprint’s share of searches among printing services worldwide moved from 84.5% to 78.5%, and its estimated monthly branded searches moved from 2.2M to 1.8M. ## Top printing services in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Staples Print & Marketing Services was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Vistaprint was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Vistaprint was listed before Staples Print & Marketing Services in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Vistaprint | 1st | 2 of 3 | 0 of 1 | 2 of 4 | | Moo | 1st | 2 of 3 | 0 of 1 | 2 of 4 | | Staples Print & Marketing Services | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Helloprint | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Instantprint | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Solopress | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Printed Easy | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about printing services - Asked ChatGPT "Which printing service should I shop at?": 1. Staples Print & Marketing Services - Asked ChatGPT "What are the best printing services?": 1. Vistaprint, 2. Moo, 3. Staples Print & Marketing Services - Asked ChatGPT "What's the best printing service for business cards?": 1. Moo, 2. Vistaprint, 3. Staples Print & Marketing Services - Searched Google, AI Overview "business card printing": named none of the brands we track Not named in any answer: Helloprint, Instantprint, Solopress and Printed Easy. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for printing services worldwide in September 2026? - In September 2026, Vistaprint lost share of searches among printing services worldwide, from 79.5% to 78.5%. - Estimated monthly branded searches for Staples Print & Marketing Services worldwide rose 22.3% over 12 measured months, from 301K to 368K in September 2026. ## Month by month | Month | Staples Print & Marketing Services estimated searches | Staples Print & Marketing Services Share of Search | Staples Print & Marketing Services rank | Vistaprint estimated searches | Vistaprint Share of Search | Vistaprint rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 301K | 11.4% | 2 | 2.2M | 84.5% | 1 | | Nov 2025 | 246K | 7.9% | 2 | 2.7M | 88.5% | 1 | | Dec 2025 | 246K | 9.6% | 2 | 2.2M | 87.1% | 1 | | Jan 2026 | 246K | 9.5% | 2 | 2.2M | 86.3% | 1 | | Feb 2026 | 246K | 11.3% | 2 | 1.8M | 83.7% | 1 | | Mar 2026 | 301K | 11.3% | 2 | 2.2M | 83.8% | 1 | | Apr 2026 | 301K | 11.3% | 2 | 2.2M | 84.2% | 1 | | May 2026 | 368K | 13.5% | 2 | 2.2M | 82.1% | 1 | | Jun 2026 | 368K | 15.8% | 2 | 1.8M | 78.7% | 1 | | Jul 2026 | 368K | 15.9% | 2 | 1.8M | 79.3% | 1 | | Aug 2026 | 368K | 16% | 2 | 1.8M | 79.5% | 1 | | Sep 2026 | 368K | 15.8% | 2 | 1.8M | 78.5% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Staples Print & Marketing Services’ and Vistaprint’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Staples Print & Marketing Services**: Measured on the search term “staples print & marketing services”. - **Vistaprint**: Measured on the search term “vistaprint”. - [Staples Print & Marketing Services profile](/demand/global-en/brands/staples-print-and-marketing-services) - [Vistaprint profile](/demand/global-en/brands/vistaprint) - [All printing services worldwide](/demand/global-en/categories/printing-services): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Staples Print & Marketing Services or Vistaprint more popular in search? In September 2026, Vistaprint had more branded searches than Staples Print & Marketing Services among printing services worldwide. Vistaprint had about 1.8 million branded searches, while Staples Print & Marketing Services had 368,000. Vistaprint made up 78.5% of all printing service searches we track, and Staples Print & Marketing Services accounted for 15.8%. ## Cite this page Brandwave. "Staples Print & Marketing Services vs Vistaprint: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/staples-print-and-marketing-services-vs-vistaprint This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/staples-print-and-marketing-services-vs-vistaprint. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.