--- title: "Stanley vs WoodRiver: Which is searched more?" description: "Is Stanley or WoodRiver more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jack plane brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/stanley-vs-woodriver" publisher: "Brandwave" --- # Stanley vs WoodRiver: Which is searched more? Is Stanley or WoodRiver more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jack plane brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Stanley and WoodRiver - **Competitive set**: Jack plane brands - **Market**: Global - **Month measured**: Sep 2026 - **Stanley Share of Search**: 13.3% - **WoodRiver Share of Search**: 0.51% ## Is Stanley or WoodRiver more popular in search? - In September 2026, Stanley had more branded searches than WoodRiver among jack plane brands worldwide. Stanley had about 49,500 branded searches, while WoodRiver had 1,900. Stanley made up 13.3% of all jack plane brand searches we track, and WoodRiver accounted for 0.51%. - Stanley was ahead of WoodRiver in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Stanley’s share of searches among jack plane brands worldwide moved from 15.3% to 13.3%, and its estimated monthly branded searches held steady at 49.5K. - Across the 12 months ending September 2026, WoodRiver’s share of searches among jack plane brands worldwide moved from 0.59% to 0.51%, and its estimated monthly branded searches held steady at 1.9K. ## Top jack plane brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Stanley appeared in all five answers. WoodRiver was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Stanley was listed before WoodRiver in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lie-Nielsen | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Stanley | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Veritas | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | WoodRiver | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Craftsman | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Irwin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about jack plane brands - Asked ChatGPT "Which jack plane brand should I buy?": 1. Lie-Nielsen, 2. Veritas, 3. WoodRiver, 4. Stanley - Asked ChatGPT "What are the best jack plane brands?": 1. Lie-Nielsen, 2. Veritas, 3. Stanley, 4. WoodRiver - Asked ChatGPT "What's the best jack plane brand for woodworking hand tools?": 1. Lie-Nielsen, 2. Veritas, 3. Stanley, 4. WoodRiver - Searched Google, AI Overview "woodworking plane": 1. Stanley, 2. Lie-Nielsen, 3. Veritas - Searched Google, AI Overview "plane for woodwork": 1. Stanley, 2. Lie-Nielsen, 3. Veritas Not named in any answer: Craftsman and Irwin. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for jack plane brands worldwide in September 2026? Neither Stanley nor WoodRiver moved beyond provider rounding among jack plane brands in Sep 2026. ## Month by month | Month | Stanley estimated searches | Stanley Share of Search | Stanley rank | WoodRiver estimated searches | WoodRiver Share of Search | WoodRiver rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 49.5K | 15.3% | 2 | 1.9K | 0.59% | 6 | | Nov 2025 | 60.5K | 18.1% | 2 | 1.9K | 0.57% | 6 | | Dec 2025 | 60.5K | 15.4% | 2 | 1.9K | 0.48% | 6 | | Jan 2026 | 49.5K | 13.1% | 2 | 1.9K | 0.5% | 6 | | Feb 2026 | 40.5K | 9.3% | 2 | 3.6K | 0.82% | 6 | | Mar 2026 | 49.5K | 9.4% | 2 | 1.9K | 0.36% | 6 | | Apr 2026 | 40.5K | 9.4% | 2 | 1.9K | 0.44% | 6 | | May 2026 | 40.5K | 9.4% | 2 | 1.9K | 0.44% | 6 | | Jun 2026 | 49.5K | 11.3% | 2 | 1.9K | 0.43% | 6 | | Jul 2026 | 49.5K | 11.2% | 2 | 1.9K | 0.43% | 6 | | Aug 2026 | 60.5K | 13.4% | 2 | 1.9K | 0.42% | 6 | | Sep 2026 | 49.5K | 13.3% | 2 | 1.9K | 0.51% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Stanley’s and WoodRiver’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Stanley**: Measured on the search term “stanley iceflow”. - **WoodRiver**: Measured on the search term “woodriver”. - [Stanley profile](/demand/global-en/brands/stanley) - [WoodRiver profile](/demand/global-en/brands/woodriver) - [All jack plane brands worldwide](/demand/global-en/categories/jack-plane-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Stanley or WoodRiver more popular in search? In September 2026, Stanley had more branded searches than WoodRiver among jack plane brands worldwide. Stanley had about 49,500 branded searches, while WoodRiver had 1,900. Stanley made up 13.3% of all jack plane brand searches we track, and WoodRiver accounted for 0.51%. ## Cite this page Brandwave. "Stanley vs WoodRiver: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/stanley-vs-woodriver This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/stanley-vs-woodriver. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.