---
title: "StackAdapt vs Xandr: Which is searched more?"
description: "Which is more popular in search, StackAdapt or Xandr? Compare estimated monthly branded-search demand and Share of Search inside the Programmatic advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/stackadapt-vs-xandr"
publisher: "Brandwave"
---

# StackAdapt vs Xandr: Which is searched more?

Which is more popular in search, StackAdapt or Xandr? Compare estimated monthly branded-search demand and Share of Search inside the Programmatic advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: StackAdapt and Xandr
- **Competitive set**: Programmatic advertising platforms
- **Market**: Global
- **Month measured**: Sep 2026
- **StackAdapt Share of Search**: 15.3%
- **Xandr Share of Search**: 2%

## Which is more popular in search, StackAdapt or Xandr?

- In September 2026, StackAdapt had more branded searches than Xandr among programmatic advertising platforms worldwide. StackAdapt was estimated to have 22.4K branded searches compared to Xandr’s 2.9K, and held a 15.3% Share of Search versus Xandr’s 2%.
- StackAdapt was ahead of Xandr in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, StackAdapt’s estimated Share of Search among programmatic advertising platforms worldwide moved from 11.1% to 15.3%, and its estimated monthly branded searches held steady at 22.4K.
- Across the 12 months ending September 2026, Xandr’s estimated Share of Search among programmatic advertising platforms worldwide moved from 2.7% to 2%, and its estimated monthly branded searches moved from 5.4K to 2.9K.

## How did search popularity change for programmatic advertising platforms worldwide in September 2026?

- In September 2026, StackAdapt gained estimated Share of Search among programmatic advertising platforms worldwide, from 14.3% to 15.3%.
- Estimated monthly branded searches for Xandr worldwide fell 46.3% over 12 measured months, from 5.4K to 2.9K in September 2026.

## Month by month

| Month | StackAdapt estimated searches | StackAdapt Share of Search | StackAdapt rank | Xandr estimated searches | Xandr Share of Search | Xandr rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 22.4K | 11.1% | 4 | 5.4K | 2.7% | 5 |
| Nov 2025 | 18.4K | 11.6% | 4 | 4.4K | 2.8% | 5 |
| Dec 2025 | 15K | 11% | 4 | 4.4K | 3.2% | 5 |
| Jan 2026 | 22.5K | 12.9% | 4 | 4.4K | 2.5% | 5 |
| Feb 2026 | 18.4K | 11.2% | 4 | 4.4K | 2.7% | 5 |
| Mar 2026 | 22.5K | 11.9% | 4 | 4.4K | 2.3% | 5 |
| Apr 2026 | 22.5K | 13.8% | 4 | 3.6K | 2.2% | 5 |
| May 2026 | 22.6K | 14.6% | 4 | 3.6K | 2.3% | 5 |
| Jun 2026 | 22.4K | 13.7% | 4 | 3.6K | 2.2% | 5 |
| Jul 2026 | 18.3K | 12.7% | 4 | 2.9K | 2% | 5 |
| Aug 2026 | 22.4K | 14.3% | 4 | 2.9K | 1.8% | 5 |
| Sep 2026 | 22.4K | 15.3% | 4 | 2.9K | 2% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using StackAdapt’s and Xandr’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **StackAdapt**: Measured on the search terms “stackadapt”, “stackadapt dsp” and “stackadapt programmatic advertising”, summed into one figure.
- **Xandr**: Measured on the search term “xandr”.

- [StackAdapt profile](/demand/global-en/brands/stackadapt)
- [Xandr profile](/demand/global-en/brands/xandr)
- [All programmatic advertising platforms worldwide](/demand/global-en/categories/programmatic-ad-platforms): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, StackAdapt or Xandr?

In September 2026, StackAdapt had more branded searches than Xandr among programmatic advertising platforms worldwide. StackAdapt was estimated to have 22.4K branded searches compared to Xandr’s 2.9K, and held a 15.3% Share of Search versus Xandr’s 2%.

## Cite this page

Brandwave. "StackAdapt vs Xandr: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/stackadapt-vs-xandr

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/stackadapt-vs-xandr. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.