---
title: "Stabilo vs Zebra: Which is searched more?"
description: "Which is more popular in search, Stabilo or Zebra? Compare estimated monthly branded-search demand and Share of Search inside the Highlighter brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/stabilo-vs-zebra"
publisher: "Brandwave"
---

# Stabilo vs Zebra: Which is searched more?

Which is more popular in search, Stabilo or Zebra? Compare estimated monthly branded-search demand and Share of Search inside the Highlighter brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Stabilo and Zebra
- **Competitive set**: Highlighter brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Stabilo Share of Search**: 50%
- **Zebra Share of Search**: 0.1%

## Which is more popular in search, Stabilo or Zebra?

- In September 2026, Stabilo had more branded searches than Zebra among highlighter brands worldwide. Stabilo was estimated to have 165K branded searches compared to Zebra’s 320, and held a 50% Share of Search versus Zebra’s 0.1%.
- Stabilo was ahead of Zebra in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Stabilo’s estimated Share of Search among highlighter brands worldwide held steady at 50%, and its estimated monthly branded searches held steady at 165K.
- Across the 12 months ending September 2026, Zebra’s estimated Share of Search among highlighter brands worldwide held steady at 0.1%, and its estimated monthly branded searches held steady at 320.

## How did search popularity change for highlighter brands worldwide in September 2026?

- In September 2026, Sharpie overtook Stabilo to become the leader among highlighter brands worldwide, with 50% estimated Share of Search.
- In September 2026, Stabilo lost estimated Share of Search among highlighter brands worldwide, from 54.8% to 50%.

## Month by month

| Month | Stabilo estimated searches | Stabilo Share of Search | Stabilo rank | Zebra estimated searches | Zebra Share of Search | Zebra rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 165K | 50% | 2 | 320 | 0.1% | 3 |
| Nov 2025 | 165K | 50% | 2 | 320 | 0.1% | 3 |
| Dec 2025 | 165K | 50% | 2 | 320 | 0.1% | 3 |
| Jan 2026 | 201K | 54.9% | 1 | 390 | 0.11% | 3 |
| Feb 2026 | 165K | 54.9% | 1 | 320 | 0.11% | 3 |
| Mar 2026 | 165K | 45% | 2 | 320 | 0.09% | 3 |
| Apr 2026 | 135K | 45% | 2 | 260 | 0.09% | 3 |
| May 2026 | 135K | 45% | 2 | 320 | 0.11% | 3 |
| Jun 2026 | 110K | 44.9% | 2 | 260 | 0.11% | 3 |
| Jul 2026 | 135K | 49.9% | 2 | 320 | 0.12% | 3 |
| Aug 2026 | 201K | 54.8% | 1 | 590 | 0.16% | 3 |
| Sep 2026 | 165K | 50% | 2 | 320 | 0.1% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Stabilo’s and Zebra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Stabilo**: Measured on the search term “stabilo”.
- **Zebra**: Measured on the search term “zebra highlighter”.

- [Stabilo profile](/demand/global-en/brands/stabilo)
- [Zebra profile](/demand/global-en/brands/zebra)
- [All highlighter brands worldwide](/demand/global-en/categories/highlighter-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Stabilo or Zebra?

In September 2026, Stabilo had more branded searches than Zebra among highlighter brands worldwide. Stabilo was estimated to have 165K branded searches compared to Zebra’s 320, and held a 50% Share of Search versus Zebra’s 0.1%.

## Cite this page

Brandwave. "Stabilo vs Zebra: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/stabilo-vs-zebra

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/stabilo-vs-zebra. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.