---
title: "St.Tropez vs Tanologist: Which is more popular by branded search?"
description: "Which is more popular in search, St.Tropez or Tanologist? Compare estimated monthly branded-search demand and Share of Search inside the Fake tanning products set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/st-tropez-vs-tanologist"
publisher: "Brandwave"
---

# St.Tropez vs Tanologist: Which is more popular by branded search?

Which is more popular in search, St.Tropez or Tanologist? Compare estimated monthly branded-search demand and Share of Search inside the Fake tanning products set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: St.Tropez and Tanologist
- **Competitive set**: Fake tanning products
- **Market**: Global
- **Month measured**: Aug 2026
- **St.Tropez Share of Search**: 59.5%
- **Tanologist Share of Search**: 4.4%

## Which is more popular in search, St.Tropez or Tanologist?

- In August 2026, St.Tropez had more branded searches than Tanologist among fake tanning products worldwide. St.Tropez was estimated to have 301K branded searches compared to Tanologist’s 22.2K, and held a 59.5% Share of Search versus Tanologist’s 4.4%.
- St.Tropez was ahead of Tanologist in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, St.Tropez’s estimated Share of Search among fake tanning products worldwide moved from 37.7% to 59.5%, and its estimated monthly branded searches moved from 135K to 301K.
- Across the 11 months ending August 2026, Tanologist’s estimated Share of Search among fake tanning products worldwide moved from 6.2% to 4.4%, and its estimated monthly branded searches held steady at 22.2K.

## How did search popularity change for fake tanning products worldwide in August 2026?

- Estimated monthly branded searches for St.Tropez worldwide rose 122.9% over 11 measured months, from 135K to 301K in August 2026.

## Month by month

| Month | St.Tropez estimated searches | St.Tropez Share of Search | St.Tropez rank | Tanologist estimated searches | Tanologist Share of Search | Tanologist rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 135K | 37.7% | 1 | 22.2K | 6.2% | 5 |
| Nov 2025 | 110K | 30.4% | 2 | 22.2K | 6.1% | 5 |
| Dec 2025 | 165K | 40.4% | 1 | 27.1K | 6.6% | 5 |
| Jan 2026 | 201K | 46.3% | 1 | 27.1K | 6.2% | 5 |
| Feb 2026 | 135K | 37.1% | 1 | 27.1K | 7.5% | 5 |
| Mar 2026 | 165K | 34.4% | 1 | 40.5K | 8.4% | 5 |
| Apr 2026 | 201K | 35.9% | 1 | 49.5K | 8.8% | 5 |
| May 2026 | 246K | 40% | 1 | 49.5K | 8% | 5 |
| Jun 2026 | 301K | 47.2% | 1 | 33.1K | 5.2% | 5 |
| Jul 2026 | 368K | 59.5% | 1 | 27.1K | 4.4% | 5 |
| Aug 2026 | 301K | 59.5% | 1 | 22.2K | 4.4% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using St.Tropez’s and Tanologist’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **St.Tropez**: Measured on the search terms “st tropez” and “st tropez nz”, summed into one figure.
- **Tanologist**: Measured on the search term “tanologist”.

- [St.Tropez profile](/demand/global-en/brands/st-tropez)
- [Tanologist profile](/demand/global-en/brands/tanologist)
- [All fake tanning products worldwide](/demand/global-en/categories/fake-tanning-products): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, St.Tropez or Tanologist?

In August 2026, St.Tropez had more branded searches than Tanologist among fake tanning products worldwide. St.Tropez was estimated to have 301K branded searches compared to Tanologist’s 22.2K, and held a 59.5% Share of Search versus Tanologist’s 4.4%.

## Cite this page

Brandwave. "St.Tropez vs Tanologist: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/st-tropez-vs-tanologist

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/st-tropez-vs-tanologist. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.