---
title: "St.Tropez vs Sun Bum: Which is searched more?"
description: "Which is more popular in search, St.Tropez or Sun Bum? Compare estimated monthly branded-search demand and Share of Search inside the Tanning lotion brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/st-tropez-vs-sun-bum"
publisher: "Brandwave"
---

# St.Tropez vs Sun Bum: Which is searched more?

Which is more popular in search, St.Tropez or Sun Bum? Compare estimated monthly branded-search demand and Share of Search inside the Tanning lotion brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: St.Tropez and Sun Bum
- **Competitive set**: Tanning lotion brands
- **Market**: Global
- **Month measured**: Sep 2026
- **St.Tropez Share of Search**: 22.2%
- **Sun Bum Share of Search**: 5.6%

## Which is more popular in search, St.Tropez or Sun Bum?

- In September 2026, St.Tropez had more branded searches than Sun Bum among tanning lotion brands worldwide. St.Tropez was estimated to have 201K branded searches compared to Sun Bum’s 50.4K, and held a 22.2% Share of Search versus Sun Bum’s 5.6%.
- St.Tropez was ahead of Sun Bum in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, St.Tropez’s estimated Share of Search among tanning lotion brands worldwide moved from 16.4% to 22.2%, and its estimated monthly branded searches moved from 135K to 201K.
- Across the 12 months ending September 2026, Sun Bum’s estimated Share of Search among tanning lotion brands worldwide moved from 5% to 5.6%, and its estimated monthly branded searches moved from 41.4K to 50.4K.

## How did search popularity change for tanning lotion brands worldwide in September 2026?

- In September 2026, St.Tropez lost estimated Share of Search among tanning lotion brands worldwide, from 30.1% to 22.2%.
- In September 2026, Sun Bum lost estimated Share of Search among tanning lotion brands worldwide, from 6.2% to 5.6%.

## Month by month

| Month | St.Tropez estimated searches | St.Tropez Share of Search | St.Tropez rank | Sun Bum estimated searches | Sun Bum Share of Search | Sun Bum rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 135K | 16.4% | 2 | 41.4K | 5% | 4 |
| Nov 2025 | 110K | 13.6% | 2 | 50.4K | 6.2% | 4 |
| Dec 2025 | 165K | 19.1% | 2 | 50.5K | 5.8% | 4 |
| Jan 2026 | 201K | 22.1% | 2 | 61.5K | 6.8% | 4 |
| Feb 2026 | 135K | 16.4% | 2 | 50.4K | 6.1% | 4 |
| Mar 2026 | 165K | 16.4% | 2 | 75.3K | 7.5% | 4 |
| Apr 2026 | 201K | 22% | 2 | 75.6K | 8.3% | 4 |
| May 2026 | 246K | 24.7% | 2 | 112K | 11.2% | 3 |
| Jun 2026 | 301K | 28.9% | 2 | 112K | 10.7% | 3 |
| Jul 2026 | 368K | 30.1% | 2 | 92.4K | 7.6% | 3 |
| Aug 2026 | 301K | 30.1% | 2 | 61.8K | 6.2% | 4 |
| Sep 2026 | 201K | 22.2% | 2 | 50.4K | 5.6% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using St.Tropez’s and Sun Bum’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **St.Tropez**: Measured on the search term “st tropez”.
- **Sun Bum**: Measured on the search terms “sun bum”, “sun bum hair”, “sun bum spf” and “sunbum”, summed into one figure.

- [St.Tropez profile](/demand/global-en/brands/st-tropez)
- [Sun Bum profile](/demand/global-en/brands/sun-bum)
- [All tanning lotion brands worldwide](/demand/global-en/categories/tanning-lotion-brands): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, St.Tropez or Sun Bum?

In September 2026, St.Tropez had more branded searches than Sun Bum among tanning lotion brands worldwide. St.Tropez was estimated to have 201K branded searches compared to Sun Bum’s 50.4K, and held a 22.2% Share of Search versus Sun Bum’s 5.6%.

## Cite this page

Brandwave. "St.Tropez vs Sun Bum: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/st-tropez-vs-sun-bum

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/st-tropez-vs-sun-bum. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.