---
title: "St. Ives vs Tree Hut: Which is searched more?"
description: "Which is more popular in search, St. Ives or Tree Hut? Compare estimated monthly branded-search demand and Share of Search inside the Body scrub set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/st-ives-vs-tree-hut"
publisher: "Brandwave"
---

# St. Ives vs Tree Hut: Which is searched more?

Which is more popular in search, St. Ives or Tree Hut? Compare estimated monthly branded-search demand and Share of Search inside the Body scrub set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: St. Ives and Tree Hut
- **Competitive set**: Body scrub
- **Market**: Global
- **Month measured**: Aug 2026
- **St. Ives Share of Search**: 74.3%
- **Tree Hut Share of Search**: 18.5%

## Which is more popular in search, St. Ives or Tree Hut?

- In August 2026, St. Ives had more branded searches than Tree Hut among body scrub worldwide. St. Ives was estimated to have 550K branded searches compared to Tree Hut’s 137K, and held a 74.3% Share of Search versus Tree Hut’s 18.5%.
- The lead changed hands 2 times in the 11 months ending August 2026: Tree Hut took it in November 2025, St. Ives took it in January 2026.
- Across the 11 months ending August 2026, St. Ives’ estimated Share of Search among body scrub worldwide moved from 49.4% to 74.3%, and its estimated monthly branded searches moved from 246K to 550K.
- Across the 11 months ending August 2026, Tree Hut’s estimated Share of Search among body scrub worldwide moved from 37% to 18.5%, and its estimated monthly branded searches moved from 185K to 137K.

## How did search popularity change for body scrub worldwide in August 2026?

- In August 2026, St. Ives gained estimated Share of Search among body scrub worldwide, from 70.2% to 74.3%.
- In August 2026, Tree Hut lost estimated Share of Search among body scrub worldwide, from 21.4% to 18.5%.

## Month by month

| Month | St. Ives estimated searches | St. Ives Share of Search | St. Ives rank | Tree Hut estimated searches | Tree Hut Share of Search | Tree Hut rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 246K | 49.4% | 1 | 185K | 37% | 2 |
| Nov 2025 | 201K | 31.6% | 2 | 337K | 52.8% | 1 |
| Dec 2025 | 165K | 26.6% | 2 | 337K | 54.3% | 1 |
| Jan 2026 | 246K | 47.8% | 1 | 206K | 40% | 2 |
| Feb 2026 | 201K | 47.8% | 1 | 168K | 40% | 2 |
| Mar 2026 | 301K | 61.1% | 1 | 137K | 27.8% | 2 |
| Apr 2026 | 301K | 61.6% | 1 | 137K | 28% | 2 |
| May 2026 | 450K | 70.1% | 1 | 137K | 21.4% | 2 |
| Jun 2026 | 368K | 69.4% | 1 | 118K | 22.2% | 2 |
| Jul 2026 | 450K | 70.2% | 1 | 137K | 21.4% | 2 |
| Aug 2026 | 550K | 74.3% | 1 | 137K | 18.5% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using St. Ives’ and Tree Hut’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **St. Ives**: Measured on the search term “st ives”.
- **Tree Hut**: Measured on the search terms “tree hut” and “tree hut scrub”, summed into one figure.

- [St. Ives profile](/demand/global-en/brands/st-ives)
- [Tree Hut profile](/demand/global-en/brands/tree-hut)
- [All body scrub worldwide](/demand/global-en/categories/body-scrub): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, St. Ives or Tree Hut?

In August 2026, St. Ives had more branded searches than Tree Hut among body scrub worldwide. St. Ives was estimated to have 550K branded searches compared to Tree Hut’s 137K, and held a 74.3% Share of Search versus Tree Hut’s 18.5%.

## Cite this page

Brandwave. "St. Ives vs Tree Hut: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/st-ives-vs-tree-hut

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/st-ives-vs-tree-hut. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.