---
title: "Squishmallows vs Steiff: Which is more popular by branded search?"
description: "Which is more popular in search, Squishmallows or Steiff? Compare estimated monthly branded-search demand and Share of Search inside the Plush toys set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/squishmallows-vs-steiff"
publisher: "Brandwave"
---

# Squishmallows vs Steiff: Which is more popular by branded search?

Which is more popular in search, Squishmallows or Steiff? Compare estimated monthly branded-search demand and Share of Search inside the Plush toys set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Squishmallows and Steiff
- **Competitive set**: Plush toys
- **Market**: Global
- **Month measured**: Aug 2026
- **Squishmallows Share of Search**: 0.24%
- **Steiff Share of Search**: 0.64%

## Which is more popular in search, Squishmallows or Steiff?

- In August 2026, Steiff had more branded searches than Squishmallows among plush toys worldwide. Steiff was estimated to have 14.8K branded searches compared to Squishmallows’ 5.4K, and held a 0.64% Share of Search versus Squishmallows’ 0.24%.
- Steiff was ahead of Squishmallows in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Squishmallows’ estimated Share of Search among plush toys worldwide moved from 0.34% to 0.24%, and its estimated monthly branded searches moved from 4.4K to 5.4K.
- Across the 11 months ending August 2026, Steiff’s estimated Share of Search among plush toys worldwide moved from 1.4% to 0.64%, and its estimated monthly branded searches moved from 18.1K to 14.8K.

## How did search popularity change for plush toys worldwide in August 2026?

- In August 2026, Steiff lost estimated Share of Search among plush toys worldwide, from 1.2% to 0.64%.
- Estimated monthly branded searches for Squishmallows worldwide rose 22.7% over 11 measured months, from 4.4K to 5.4K in August 2026.

## Month by month

| Month | Squishmallows estimated searches | Squishmallows Share of Search | Squishmallows rank | Steiff estimated searches | Steiff Share of Search | Steiff rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.4K | 0.34% | 5 | 18.1K | 1.4% | 4 |
| Nov 2025 | 5.4K | 0.34% | 5 | 22.2K | 1.4% | 3 |
| Dec 2025 | 8.1K | 0.51% | 5 | 27.1K | 1.7% | 3 |
| Jan 2026 | 5.4K | 0.42% | 5 | 18.1K | 1.4% | 3 |
| Feb 2026 | 3.6K | 0.28% | 5 | 14.8K | 1.2% | 3 |
| Mar 2026 | 3.6K | 0.28% | 5 | 18.1K | 1.4% | 3 |
| Apr 2026 | 2.4K | 0.23% | 5 | 14.8K | 1.4% | 3 |
| May 2026 | 2.4K | 0.23% | 5 | 14.8K | 1.4% | 3 |
| Jun 2026 | 5.4K | 0.51% | 5 | 14.8K | 1.4% | 3 |
| Jul 2026 | 5.4K | 0.42% | 5 | 14.8K | 1.2% | 3 |
| Aug 2026 | 5.4K | 0.24% | 5 | 14.8K | 0.64% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Squishmallows’ and Steiff’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Squishmallows**: Measured on the search term “squishmallows plush”.
- **Steiff**: Measured on the search term “steiff teddy”.

- [Squishmallows profile](/demand/global-en/brands/squishmallows)
- [Steiff profile](/demand/global-en/brands/steiff)
- [All plush toys worldwide](/demand/global-en/categories/plush-toys): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Squishmallows or Steiff?

In August 2026, Steiff had more branded searches than Squishmallows among plush toys worldwide. Steiff was estimated to have 14.8K branded searches compared to Squishmallows’ 5.4K, and held a 0.64% Share of Search versus Squishmallows’ 0.24%.

## Cite this page

Brandwave. "Squishmallows vs Steiff: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/squishmallows-vs-steiff

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/squishmallows-vs-steiff. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.