--- title: "Squarespace vs Substack: Which is searched more?" description: "Is Squarespace or Substack more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Blog hosting platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/squarespace-vs-substack" publisher: "Brandwave" --- # Squarespace vs Substack: Which is searched more? Is Squarespace or Substack more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Blog hosting platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Squarespace and Substack - **Competitive set**: Blog hosting platforms - **Market**: Global - **Month measured**: Sep 2026 - **Squarespace Share of Search**: 14.8% - **Substack Share of Search**: 22.7% ## Is Squarespace or Substack more popular in search? - In September 2026, Substack had more branded searches than Squarespace among blog hosting platforms worldwide. Substack had about 2.3 million branded searches, while Squarespace had 1.5 million. Substack made up 22.7% of all blog hosting platform searches we track, and Squarespace accounted for 14.8%. - The lead changed hands once in the 12 months ending September 2026: Substack took it in November 2025. - Across the 12 months ending September 2026, Squarespace’s share of searches among blog hosting platforms worldwide moved from 13.3% to 14.8%, and its estimated monthly branded searches held steady at 1.5M. - Across the 12 months ending September 2026, Substack’s share of searches among blog hosting platforms worldwide moved from 11.2% to 22.7%, and its estimated monthly branded searches moved from 1.3M to 2.3M. ## Top blog hosting platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Substack appeared in all five answers. Squarespace was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Squarespace was listed before Substack in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | WordPress | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Wix | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Ghost | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Squarespace | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Substack | 5th | 3 of 3 | 2 of 2 | 5 of 5 | | Blogger | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Medium | 7th | 2 of 3 | 1 of 2 | 3 of 5 | ## Every AI answer about blog hosting platforms - Asked ChatGPT "Which blog hosting platform should I use?": 1. WordPress, 2. Substack, 3. Ghost, 4. Wix, 5. Medium - Asked ChatGPT "What are the best blog hosting platforms?": 1. WordPress, 2. Wix, 3. Squarespace, 4. Ghost, 5. Substack, 6. Blogger - Asked ChatGPT "What's the best blog hosting platform for a simple blog?": 1. WordPress, 2. Blogger, 3. Ghost, 4. Medium, 5. Substack - Searched Google, AI Overview "best blog platform": 1. WordPress, 2. Wix, 3. Squarespace, 4. Ghost, 5. Medium, 6. Substack - Searched Google, AI Overview "blog hosting service": 1. WordPress, 2. Wix, 3. Squarespace, 4. Blogger, 5. Ghost, 6. Substack Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for blog hosting platforms worldwide in September 2026? - In September 2026, Squarespace gained share of searches among blog hosting platforms worldwide, from 12.9% to 14.8%. - In September 2026, Substack lost share of searches among blog hosting platforms worldwide, from 24.5% to 22.7%. ## Month by month | Month | Squarespace estimated searches | Squarespace Share of Search | Squarespace rank | Substack estimated searches | Substack Share of Search | Substack rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.5M | 13.3% | 4 | 1.3M | 11.2% | 5 | | Nov 2025 | 1.2M | 12.1% | 5 | 1.3M | 12.5% | 4 | | Dec 2025 | 1.2M | 13.1% | 5 | 1.5M | 16.5% | 4 | | Jan 2026 | 1.5M | 14.2% | 5 | 1.9M | 17.9% | 2 | | Feb 2026 | 1.5M | 14.7% | 5 | 1.5M | 15.2% | 4 | | Mar 2026 | 1.8M | 16.8% | 4 | 1.9M | 17.2% | 2 | | Apr 2026 | 1.5M | 14.2% | 5 | 1.9M | 17.7% | 2 | | May 2026 | 1.5M | 14.7% | 4 | 1.9M | 18.3% | 2 | | Jun 2026 | 1.5M | 15.6% | 4 | 1.9M | 19.8% | 2 | | Jul 2026 | 1.5M | 16.1% | 4 | 1.9M | 20.3% | 2 | | Aug 2026 | 1.2M | 12.9% | 4 | 2.3M | 24.5% | 2 | | Sep 2026 | 1.5M | 14.8% | 4 | 2.3M | 22.7% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Squarespace’s and Substack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Squarespace**: Measured on the search term “squarespace”. - **Substack**: Measured on the search terms “Substack”, “substack app”, “substack articles”, “substack live”, “substack newsletters”, “substack notes” and “substack podcast”, summed into one figure. - [Squarespace profile](/demand/global-en/brands/squarespace) - [Substack profile](/demand/global-en/brands/substack) - [All blog hosting platforms worldwide](/demand/global-en/categories/blog-hosting-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Squarespace or Substack more popular in search? In September 2026, Substack had more branded searches than Squarespace among blog hosting platforms worldwide. Substack had about 2.3 million branded searches, while Squarespace had 1.5 million. Substack made up 22.7% of all blog hosting platform searches we track, and Squarespace accounted for 14.8%. ## Cite this page Brandwave. "Squarespace vs Substack: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/squarespace-vs-substack This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/squarespace-vs-substack. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.