---
title: "Square Loyalty vs Yotpo: Which is searched more?"
description: "Is Square Loyalty or Yotpo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Loyalty program software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/square-loyalty-vs-yotpo"
publisher: "Brandwave"
---

# Square Loyalty vs Yotpo: Which is searched more?

Is Square Loyalty or Yotpo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Loyalty program software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Square Loyalty and Yotpo
- **Competitive set**: Loyalty program software
- **Market**: Global
- **Month measured**: Sep 2026
- **Square Loyalty Share of Search**: 2.9%
- **Yotpo Share of Search**: 53%

## Is Square Loyalty or Yotpo more popular in search?

- In September 2026, Yotpo had more branded searches than Square Loyalty among loyalty program software worldwide. Yotpo had about 18,100 branded searches, while Square Loyalty had 1,000. Yotpo made up 53% of all loyalty program software searches we track, and Square Loyalty accounted for 2.9%.
- Yotpo was ahead of Square Loyalty in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Square Loyalty’s share of searches among loyalty program software worldwide moved from 2.7% to 2.9%, and its estimated monthly branded searches moved from 1.3K to 1K.
- Across the 12 months ending September 2026, Yotpo’s share of searches among loyalty program software worldwide moved from 56.8% to 53%, and its estimated monthly branded searches moved from 27.1K to 18.1K.

## How did search popularity change for loyalty program software worldwide in September 2026?

- In September 2026, Yotpo lost share of searches among loyalty program software worldwide, from 53.6% to 53%.
- In September 2026, Square Loyalty rose from 7th to 6th among loyalty program software worldwide.

## Month by month

| Month | Square Loyalty estimated searches | Square Loyalty Share of Search | Square Loyalty rank | Yotpo estimated searches | Yotpo Share of Search | Yotpo rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.3K | 2.7% | 6 | 27.1K | 56.8% | 1 |
| Nov 2025 | 1.3K | 3.3% | 6 | 22.2K | 56.5% | 1 |
| Dec 2025 | 1.3K | 3.4% | 6 | 22.2K | 58.8% | 1 |
| Jan 2026 | 1.6K | 3.8% | 6 | 22.2K | 52.9% | 1 |
| Feb 2026 | 1.3K | 3.1% | 6 | 22.2K | 53.6% | 1 |
| Mar 2026 | 1.3K | 3.1% | 7 | 22.2K | 53.8% | 1 |
| Apr 2026 | 1.9K | 3.6% | 5 | 22.2K | 41.8% | 1 |
| May 2026 | 1.3K | 3.2% | 6 | 22.2K | 54.2% | 1 |
| Jun 2026 | 1K | 2.6% | 7 | 22.2K | 57.6% | 1 |
| Jul 2026 | 1K | 2.6% | 7 | 22.2K | 58.2% | 1 |
| Aug 2026 | 1K | 3% | 7 | 18.1K | 53.6% | 1 |
| Sep 2026 | 1K | 2.9% | 6 | 18.1K | 53% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Square Loyalty’s and Yotpo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Square Loyalty**: Measured on the search term “square loyalty”.
- **Yotpo**: Measured on the search term “yotpo”.

- [Square Loyalty profile](/demand/global-en/brands/square-loyalty)
- [Yotpo profile](/demand/global-en/brands/yotpo)
- [All loyalty program software worldwide](/demand/global-en/categories/loyalty-program-software): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Square Loyalty or Yotpo more popular in search?

In September 2026, Yotpo had more branded searches than Square Loyalty among loyalty program software worldwide. Yotpo had about 18,100 branded searches, while Square Loyalty had 1,000. Yotpo made up 53% of all loyalty program software searches we track, and Square Loyalty accounted for 2.9%.

## Cite this page

Brandwave. "Square Loyalty vs Yotpo: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/square-loyalty-vs-yotpo

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/square-loyalty-vs-yotpo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.