---
title: "Square Invoices vs Wave: Which is more popular by branded search?"
description: "Which is more popular in search, Square Invoices or Wave? Compare estimated monthly branded-search demand and Share of Search inside the Invoice software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/square-invoices-vs-wave-accounting"
publisher: "Brandwave"
---

# Square Invoices vs Wave: Which is more popular by branded search?

Which is more popular in search, Square Invoices or Wave? Compare estimated monthly branded-search demand and Share of Search inside the Invoice software set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Square Invoices and Wave
- **Competitive set**: Invoice software
- **Market**: Global
- **Month measured**: Aug 2026
- **Square Invoices Share of Search**: 1.4%
- **Wave Share of Search**: 7.9%

## Which is more popular in search, Square Invoices or Wave?

- In August 2026, Wave had more branded searches than Square Invoices among invoice software worldwide. Wave was estimated to have 67.6K branded searches compared to Square Invoices’ 12.1K, and held a 7.9% Share of Search versus Square Invoices’ 1.4%.
- Wave was ahead of Square Invoices in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Square Invoices’ estimated Share of Search among invoice software worldwide moved from 1.3% to 1.4%, and its estimated monthly branded searches held steady at 12.1K.
- Across the 11 months ending August 2026, Wave’s estimated Share of Search among invoice software worldwide moved from 9.6% to 7.9%, and its estimated monthly branded searches moved from 86.1K to 67.6K.

## How did search popularity change for invoice software worldwide in August 2026?

- In August 2026, FreshBooks overtook Wave to rank 3rd among invoice software worldwide, at 8.7%.
- In August 2026, Wave gained estimated Share of Search among invoice software worldwide, from 7% to 7.9%.

## Month by month

| Month | Square Invoices estimated searches | Square Invoices Share of Search | Square Invoices rank | Wave estimated searches | Wave Share of Search | Wave rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 12.1K | 1.3% | 6 | 86.1K | 9.6% | 4 |
| Nov 2025 | 9.9K | 1.1% | 6 | 72.6K | 8.4% | 4 |
| Dec 2025 | 9.9K | 0.99% | 6 | 86.1K | 8.6% | 3 |
| Jan 2026 | 12.1K | 1.3% | 6 | 109K | 11.8% | 3 |
| Feb 2026 | 9.9K | 1.2% | 6 | 75.3K | 8.8% | 3 |
| Mar 2026 | 12.1K | 1.2% | 6 | 78.6K | 8% | 3 |
| Apr 2026 | 12.1K | 1.2% | 6 | 75.3K | 7.7% | 3 |
| May 2026 | 12.1K | 1.3% | 6 | 64.3K | 6.7% | 3 |
| Jun 2026 | 9.9K | 1.2% | 6 | 70.4K | 8.2% | 4 |
| Jul 2026 | 9.9K | 1.2% | 6 | 57.6K | 7% | 3 |
| Aug 2026 | 12.1K | 1.4% | 6 | 67.6K | 7.9% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Square Invoices’ and Wave’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Square Invoices**: Measured on the search term “square invoices”.
- **Wave**: Measured on the search terms “wave accounting” and “wave accounting software”, summed into one figure.

- [Square Invoices profile](/demand/global-en/brands/square-invoices)
- [Wave profile](/demand/global-en/brands/wave-accounting)
- [All invoice software worldwide](/demand/global-en/categories/invoice-software): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Square Invoices or Wave?

In August 2026, Wave had more branded searches than Square Invoices among invoice software worldwide. Wave was estimated to have 67.6K branded searches compared to Square Invoices’ 12.1K, and held a 7.9% Share of Search versus Square Invoices’ 1.4%.

## Cite this page

Brandwave. "Square Invoices vs Wave: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/square-invoices-vs-wave-accounting

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/square-invoices-vs-wave-accounting. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.