---
title: "Square Enix vs The Legend of Zelda: Which is more popular by branded search?"
description: "Which is more popular in search, Square Enix or The Legend of Zelda? Compare estimated monthly branded-search demand and Share of Search inside the Game publishers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/square-enix-vs-the-legend-of-zelda"
publisher: "Brandwave"
---

# Square Enix vs The Legend of Zelda: Which is more popular by branded search?

Which is more popular in search, Square Enix or The Legend of Zelda? Compare estimated monthly branded-search demand and Share of Search inside the Game publishers set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Square Enix and The Legend of Zelda
- **Competitive set**: Game publishers
- **Market**: Global
- **Month measured**: Aug 2026
- **Square Enix Share of Search**: 2.1%
- **The Legend of Zelda Share of Search**: 76.6%

## Which is more popular in search, Square Enix or The Legend of Zelda?

- In August 2026, The Legend of Zelda had more branded searches than Square Enix among game publishers worldwide. The Legend of Zelda was estimated to have 673K branded searches compared to Square Enix’s 18.1K, and held a 76.6% Share of Search versus Square Enix’s 2.1%.
- The Legend of Zelda was ahead of Square Enix in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Square Enix’s estimated Share of Search among game publishers worldwide moved from 1.7% to 2.1%, and its estimated monthly branded searches moved from 14.8K to 18.1K.
- Across the 11 months ending August 2026, The Legend of Zelda’s estimated Share of Search among game publishers worldwide moved from 77.5% to 76.6%, and its estimated monthly branded searches held steady at 673K.

## How did search popularity change for game publishers worldwide in August 2026?

- In August 2026, The Legend of Zelda gained estimated Share of Search among game publishers worldwide, from 70.9% to 76.6%.
- Estimated monthly branded searches for Square Enix worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026.

## Month by month

| Month | Square Enix estimated searches | Square Enix Share of Search | Square Enix rank | The Legend of Zelda estimated searches | The Legend of Zelda Share of Search | The Legend of Zelda rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 14.8K | 1.7% | 5 | 673K | 77.5% | 1 |
| Nov 2025 | 18.1K | 2.1% | 5 | 673K | 79.3% | 1 |
| Dec 2025 | 22.2K | 2.5% | 5 | 673K | 74.8% | 1 |
| Jan 2026 | 14.8K | 1.5% | 5 | 673K | 66.2% | 1 |
| Feb 2026 | 14.8K | 2% | 5 | 550K | 74.1% | 1 |
| Mar 2026 | 18.1K | 2.2% | 5 | 673K | 81.1% | 1 |
| Apr 2026 | 18.1K | 2.1% | 5 | 673K | 79.7% | 1 |
| May 2026 | 18.1K | 2.1% | 5 | 673K | 77.8% | 1 |
| Jun 2026 | 22.2K | 2.5% | 5 | 673K | 74.8% | 1 |
| Jul 2026 | 14.8K | 1.9% | 5 | 550K | 70.9% | 1 |
| Aug 2026 | 18.1K | 2.1% | 5 | 673K | 76.6% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Square Enix’s and The Legend of Zelda’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Square Enix**: Measured on the search term “square enix games”.
- **The Legend of Zelda**: Measured on the search term “zelda”.

- [Square Enix profile](/demand/global-en/brands/square-enix)
- [The Legend of Zelda profile](/demand/global-en/brands/the-legend-of-zelda)
- [All game publishers worldwide](/demand/global-en/categories/game-publishers): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Square Enix or The Legend of Zelda?

In August 2026, The Legend of Zelda had more branded searches than Square Enix among game publishers worldwide. The Legend of Zelda was estimated to have 673K branded searches compared to Square Enix’s 18.1K, and held a 76.6% Share of Search versus Square Enix’s 2.1%.

## Cite this page

Brandwave. "Square Enix vs The Legend of Zelda: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/square-enix-vs-the-legend-of-zelda

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/square-enix-vs-the-legend-of-zelda. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.