---
title: "Sprinklr vs Thematic: Which is searched more?"
description: "Is Sprinklr or Thematic more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Voice of customer platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/sprinklr-vs-thematic"
publisher: "Brandwave"
---

# Sprinklr vs Thematic: Which is searched more?

Is Sprinklr or Thematic more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Voice of customer platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Sprinklr and Thematic
- **Competitive set**: Voice of customer platforms
- **Market**: Global
- **Month measured**: Sep 2026
- **Sprinklr Share of Search**: 9%
- **Thematic Share of Search**: 7.3%

## Is Sprinklr or Thematic more popular in search?

- In September 2026, Sprinklr had more branded searches than Thematic among voice of customer platforms worldwide. Sprinklr had about 74,000 branded searches, while Thematic had 60,500. Sprinklr made up 9% of all voice of customer platform searches we track, and Thematic accounted for 7.3%.
- The lead changed hands 2 times in the 12 months ending September 2026: Thematic took it in January 2026, Sprinklr took it in February 2026.
- Across the 12 months ending September 2026, Sprinklr’s share of searches among voice of customer platforms worldwide moved from 7.8% to 9%, and its estimated monthly branded searches moved from 90.5K to 74K.
- Across the 12 months ending September 2026, Thematic’s share of searches among voice of customer platforms worldwide moved from 6.3% to 7.3%, and its estimated monthly branded searches moved from 74K to 60.5K.

## How did search popularity change for voice of customer platforms worldwide in September 2026?

- In September 2026, Sprinklr lost share of searches among voice of customer platforms worldwide, from 9.6% to 9%.
- Estimated monthly branded searches for Thematic worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.

## Month by month

| Month | Sprinklr estimated searches | Sprinklr Share of Search | Sprinklr rank | Thematic estimated searches | Thematic Share of Search | Thematic rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 90.5K | 7.8% | 3 | 74K | 6.3% | 4 |
| Nov 2025 | 74K | 6.9% | 3 | 60.5K | 5.7% | 4 |
| Dec 2025 | 74K | 9.1% | 3 | 60.5K | 7.4% | 4 |
| Jan 2026 | 74K | 7.9% | 4 | 90.5K | 9.6% | 3 |
| Feb 2026 | 74K | 7.6% | 3 | 60.5K | 6.3% | 4 |
| Mar 2026 | 90.5K | 7.9% | 3 | 60.5K | 5.3% | 4 |
| Apr 2026 | 90.5K | 8.5% | 3 | 60.5K | 5.7% | 5 |
| May 2026 | 74K | 7.6% | 3 | 60.5K | 6.2% | 5 |
| Jun 2026 | 74K | 8.2% | 3 | 49.5K | 5.5% | 5 |
| Jul 2026 | 74K | 9.6% | 3 | 49.5K | 6.4% | 5 |
| Aug 2026 | 74K | 9.6% | 3 | 60.5K | 7.8% | 4 |
| Sep 2026 | 74K | 9% | 3 | 60.5K | 7.3% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Sprinklr’s and Thematic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Sprinklr**: Measured on the search term “sprinklr”.
- **Thematic**: Measured on the search term “thematic”.

- [Sprinklr profile](/demand/global-en/brands/sprinklr)
- [Thematic profile](/demand/global-en/brands/thematic)
- [All voice of customer platforms worldwide](/demand/global-en/categories/voice-of-customer-platforms): The set both shares are measured inside, 10 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Sprinklr or Thematic more popular in search?

In September 2026, Sprinklr had more branded searches than Thematic among voice of customer platforms worldwide. Sprinklr had about 74,000 branded searches, while Thematic had 60,500. Sprinklr made up 9% of all voice of customer platform searches we track, and Thematic accounted for 7.3%.

## Cite this page

Brandwave. "Sprinklr vs Thematic: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/sprinklr-vs-thematic

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/sprinklr-vs-thematic. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.