--- title: "Springbok vs White Mountain Puzzles: Which is searched more?" description: "Is Springbok or White Mountain Puzzles more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jigsaw puzzle brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/springbok-puzzles-vs-white-mountain-puzzles" publisher: "Brandwave" --- # Springbok vs White Mountain Puzzles: Which is searched more? Is Springbok or White Mountain Puzzles more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jigsaw puzzle brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Springbok and White Mountain Puzzles - **Competitive set**: Jigsaw puzzle brands - **Market**: Global - **Month measured**: Sep 2026 - **Springbok Share of Search**: 2.3% - **White Mountain Puzzles Share of Search**: 9.4% ## Is Springbok or White Mountain Puzzles more popular in search? - In September 2026, White Mountain Puzzles had more branded searches than Springbok among jigsaw puzzle brands worldwide. White Mountain Puzzles had about 27,100 branded searches, while Springbok had 6,600. White Mountain Puzzles made up 9.4% of all jigsaw puzzle brand searches we track, and Springbok accounted for 2.3%. - White Mountain Puzzles was ahead of Springbok in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Springbok’s share of searches among jigsaw puzzle brands worldwide moved from 2.6% to 2.3%, and its estimated monthly branded searches moved from 8.1K to 6.6K. - Across the 12 months ending September 2026, White Mountain Puzzles’ share of searches among jigsaw puzzle brands worldwide moved from 10.8% to 9.4%, and its estimated monthly branded searches moved from 33.1K to 27.1K. ## Top jigsaw puzzle brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Springbok was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. White Mountain Puzzles was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Springbok was listed before White Mountain Puzzles in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Ravensburger | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Buffalo Games | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Cobble Hill | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | White Mountain Puzzles | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Springbok | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Pomegranate | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Clementoni | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | New York Puzzle Company | 8th | 1 of 3 | 1 of 2 | 2 of 5 | | Wasgij | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Gibsons | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Holdson | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about jigsaw puzzle brands - Asked ChatGPT "Which jigsaw puzzle brand should I buy?": 1. Ravensburger, 2. Cobble Hill, 3. Buffalo Games, 4. Pomegranate, 5. Springbok - Asked ChatGPT "What are the best jigsaw puzzle brands?": 1. Ravensburger, 2. Clementoni, 3. Buffalo Games, 4. Cobble Hill, 5. Pomegranate, 6. Springbok, 7. New York Puzzle Company, 8. White Mountain Puzzles - Asked ChatGPT "What's the best jigsaw puzzle brand for family game night?": 1. Ravensburger, 2. Buffalo Games, 3. Springbok - Searched Google, AI Overview "best puzzle brand": 1. Ravensburger, 2. White Mountain Puzzles, 3. Buffalo Games, 4. Cobble Hill, 5. New York Puzzle Company - Searched Google, AI Overview "adult jigsaw puzzle": 1. Ravensburger, 2. White Mountain Puzzles, 3. Buffalo Games Not named in any answer: Wasgij, Gibsons and Holdson. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for jigsaw puzzle brands worldwide in September 2026? - In September 2026, Buffalo Games overtook Clementoni and White Mountain Puzzles to rank 2nd among jigsaw puzzle brands worldwide, with 17.2% of the searches. - In September 2026, White Mountain Puzzles lost share of searches among jigsaw puzzle brands worldwide, from 10.7% to 9.4%. - Estimated monthly branded searches for Springbok worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026. ## Month by month | Month | Springbok estimated searches | Springbok Share of Search | Springbok rank | White Mountain Puzzles estimated searches | White Mountain Puzzles Share of Search | White Mountain Puzzles rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 2.6% | 7 | 33.1K | 10.8% | 4 | | Nov 2025 | 9.9K | 2.2% | 8 | 49.5K | 10.9% | 3 | | Dec 2025 | 12.1K | 2.2% | 8 | 49.5K | 9.2% | 3 | | Jan 2026 | 12.1K | 2.9% | 7 | 40.5K | 9.7% | 4 | | Feb 2026 | 8.1K | 3% | 7 | 33.1K | 12.1% | 3 | | Mar 2026 | 8.1K | 3% | 7 | 27.1K | 10.2% | 3 | | Apr 2026 | 6.6K | 2.9% | 7 | 27.1K | 11.8% | 3 | | May 2026 | 5.4K | 2.4% | 8 | 27.1K | 11.9% | 3 | | Jun 2026 | 5.4K | 2.5% | 7 | 33.1K | 15.2% | 2 | | Jul 2026 | 5.4K | 2.4% | 8 | 27.1K | 12.3% | 3 | | Aug 2026 | 6.6K | 2.6% | 8 | 27.1K | 10.7% | 3 | | Sep 2026 | 6.6K | 2.3% | 8 | 27.1K | 9.4% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Springbok’s and White Mountain Puzzles’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Springbok**: Measured on the search term “springbok puzzles”. - **White Mountain Puzzles**: Measured on the search term “white mountain puzzles”. - [Springbok profile](/demand/global-en/brands/springbok-puzzles) - [White Mountain Puzzles profile](/demand/global-en/brands/white-mountain-puzzles) - [All jigsaw puzzle brands worldwide](/demand/global-en/categories/jigsaw-puzzle-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Springbok or White Mountain Puzzles more popular in search? In September 2026, White Mountain Puzzles had more branded searches than Springbok among jigsaw puzzle brands worldwide. White Mountain Puzzles had about 27,100 branded searches, while Springbok had 6,600. White Mountain Puzzles made up 9.4% of all jigsaw puzzle brand searches we track, and Springbok accounted for 2.3%. ## Cite this page Brandwave. "Springbok vs White Mountain Puzzles: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/springbok-puzzles-vs-white-mountain-puzzles This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/springbok-puzzles-vs-white-mountain-puzzles. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.