---
title: "Spotify vs YouTube Music: Which is more popular by branded search?"
description: "Which is more popular in search, Spotify or YouTube Music? Compare estimated monthly branded-search demand and Share of Search inside the Music streaming services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/spotify-vs-youtube-music"
publisher: "Brandwave"
---

# Spotify vs YouTube Music: Which is more popular by branded search?

Which is more popular in search, Spotify or YouTube Music? Compare estimated monthly branded-search demand and Share of Search inside the Music streaming services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Spotify and YouTube Music
- **Competitive set**: Music streaming services
- **Market**: Global
- **Month measured**: Aug 2026
- **Spotify Share of Search**: 61%
- **YouTube Music Share of Search**: 33.3%

## Which is more popular in search, Spotify or YouTube Music?

- In August 2026, Spotify had more branded searches than YouTube Music among music streaming services worldwide. Spotify was estimated to have 55.6M branded searches compared to YouTube Music’s 30.4M, and held a 61% Share of Search versus YouTube Music’s 33.3%.
- Spotify was ahead of YouTube Music in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Spotify’s estimated Share of Search among music streaming services worldwide moved from 64.4% to 61%, and its estimated monthly branded searches moved from 68M to 55.6M.
- Across the 11 months ending August 2026, YouTube Music’s estimated Share of Search among music streaming services worldwide moved from 28.8% to 33.3%, and its estimated monthly branded searches held steady at 30.4M.

## How did search popularity change for music streaming services worldwide in August 2026?

- In August 2026, Spotify lost estimated Share of Search among music streaming services worldwide, from 61.6% to 61%.

## Month by month

| Month | Spotify estimated searches | Spotify Share of Search | Spotify rank | YouTube Music estimated searches | YouTube Music Share of Search | YouTube Music rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 68M | 64.4% | 1 | 30.4M | 28.8% | 2 |
| Nov 2025 | 68M | 65.2% | 1 | 30.4M | 29.1% | 2 |
| Dec 2025 | 68M | 65.2% | 1 | 30.4M | 29.1% | 2 |
| Jan 2026 | 68M | 65.2% | 1 | 30.4M | 29.1% | 2 |
| Feb 2026 | 55.6M | 64.3% | 1 | 24.9M | 28.8% | 2 |
| Mar 2026 | 68M | 64.6% | 1 | 30.4M | 28.9% | 2 |
| Apr 2026 | 68M | 65.2% | 1 | 30.4M | 29.1% | 2 |
| May 2026 | 68M | 65.2% | 1 | 30.4M | 29.1% | 2 |
| Jun 2026 | 68M | 65.9% | 1 | 30.4M | 29.4% | 2 |
| Jul 2026 | 55.6M | 61.6% | 1 | 30.4M | 33.7% | 2 |
| Aug 2026 | 55.6M | 61% | 1 | 30.4M | 33.3% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Spotify’s and YouTube Music’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Spotify**: Measured on the search term “spotify”.
- **YouTube Music**: Measured on the search term “youtube music”.

- [Spotify profile](/demand/global-en/brands/spotify)
- [YouTube Music profile](/demand/global-en/brands/youtube-music)
- [All music streaming services worldwide](/demand/global-en/categories/music-streaming-services): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Spotify or YouTube Music?

In August 2026, Spotify had more branded searches than YouTube Music among music streaming services worldwide. Spotify was estimated to have 55.6M branded searches compared to YouTube Music’s 30.4M, and held a 61% Share of Search versus YouTube Music’s 33.3%.

## Cite this page

Brandwave. "Spotify vs YouTube Music: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/spotify-vs-youtube-music

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/spotify-vs-youtube-music. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.