---
title: "Spotify vs Tidal: Which is more popular by branded search?"
description: "Which is more popular in search, Spotify or Tidal? Compare estimated monthly branded-search demand and Share of Search inside the Music streaming services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/spotify-vs-tidal"
publisher: "Brandwave"
---

# Spotify vs Tidal: Which is more popular by branded search?

Which is more popular in search, Spotify or Tidal? Compare estimated monthly branded-search demand and Share of Search inside the Music streaming services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Spotify and Tidal
- **Competitive set**: Music streaming services
- **Market**: Global
- **Month measured**: Aug 2026
- **Spotify Share of Search**: 61%
- **Tidal Share of Search**: <0.01%

## Which is more popular in search, Spotify or Tidal?

- In August 2026, Spotify had more branded searches than Tidal among music streaming services worldwide. Spotify was estimated to have 55.6M branded searches compared to Tidal’s 8.1K, and held a 61% Share of Search versus Tidal’s <0.01%.
- Spotify was ahead of Tidal in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Spotify’s estimated Share of Search among music streaming services worldwide moved from 64.4% to 61%, and its estimated monthly branded searches moved from 68M to 55.6M.
- Across the 11 months ending August 2026, Tidal’s estimated Share of Search among music streaming services worldwide moved from 0.01% to <0.01%, and its estimated monthly branded searches moved from 14.8K to 8.1K.

## How did search popularity change for music streaming services worldwide in August 2026?

- In August 2026, Spotify lost estimated Share of Search among music streaming services worldwide, from 61.6% to 61%.
- Estimated monthly branded searches for Tidal worldwide fell 45.3% over 11 measured months, from 14.8K to 8.1K in August 2026.

## Month by month

| Month | Spotify estimated searches | Spotify Share of Search | Spotify rank | Tidal estimated searches | Tidal Share of Search | Tidal rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 68M | 64.4% | 1 | 14.8K | 0.01% | 5 |
| Nov 2025 | 68M | 65.2% | 1 | 12.1K | 0.01% | 5 |
| Dec 2025 | 68M | 65.2% | 1 | 12.1K | 0.01% | 5 |
| Jan 2026 | 68M | 65.2% | 1 | 12.1K | 0.01% | 5 |
| Feb 2026 | 55.6M | 64.3% | 1 | 9.9K | 0.01% | 5 |
| Mar 2026 | 68M | 64.6% | 1 | 9.9K | <0.01% | 5 |
| Apr 2026 | 68M | 65.2% | 1 | 8.1K | <0.01% | 5 |
| May 2026 | 68M | 65.2% | 1 | 8.1K | <0.01% | 5 |
| Jun 2026 | 68M | 65.9% | 1 | 8.1K | <0.01% | 5 |
| Jul 2026 | 55.6M | 61.6% | 1 | 6.6K | <0.01% | 5 |
| Aug 2026 | 55.6M | 61% | 1 | 8.1K | <0.01% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Spotify’s and Tidal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Spotify**: Measured on the search term “spotify”.
- **Tidal**: Measured on the search term “tidal app”.

- [Spotify profile](/demand/global-en/brands/spotify)
- [Tidal profile](/demand/global-en/brands/tidal)
- [All music streaming services worldwide](/demand/global-en/categories/music-streaming-services): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Spotify or Tidal?

In August 2026, Spotify had more branded searches than Tidal among music streaming services worldwide. Spotify was estimated to have 55.6M branded searches compared to Tidal’s 8.1K, and held a 61% Share of Search versus Tidal’s <0.01%.

## Cite this page

Brandwave. "Spotify vs Tidal: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/spotify-vs-tidal

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/spotify-vs-tidal. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.