--- title: "Spotify for Creators vs Supporting Cast: Which is searched more?" description: "Is Spotify for Creators or Supporting Cast more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Podcast monetisation platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/spotify-for-creators-vs-supporting-cast" publisher: "Brandwave" --- # Spotify for Creators vs Supporting Cast: Which is searched more? Is Spotify for Creators or Supporting Cast more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Podcast monetisation platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Spotify for Creators and Supporting Cast - **Competitive set**: Podcast monetisation platforms - **Market**: Global - **Month measured**: Sep 2026 - **Spotify for Creators Share of Search**: 3.7% - **Supporting Cast Share of Search**: 0.12% ## Is Spotify for Creators or Supporting Cast more popular in search? - In September 2026, Spotify for Creators had more branded searches than Supporting Cast among podcast monetisation platforms worldwide. Spotify for Creators had about 135,000 branded searches, while Supporting Cast had 4,400. Spotify for Creators made up 3.7% of all podcast monetisation platform searches we track, and Supporting Cast accounted for 0.12%. - Spotify for Creators was ahead of Supporting Cast in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Spotify for Creators’ share of searches among podcast monetisation platforms worldwide moved from 2.5% to 3.7%, and its estimated monthly branded searches moved from 90.5K to 135K. - Across the 12 months ending September 2026, Supporting Cast’s share of searches among podcast monetisation platforms worldwide moved from 0.04% to 0.12%, and its estimated monthly branded searches moved from 1.3K to 4.4K. ## Top podcast monetisation platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Spotify for Creators was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Supporting Cast was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Spotify for Creators was listed before Supporting Cast in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Patreon | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Apple Podcasts Subscriptions | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Supercast | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Spotify for Creators | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Supporting Cast | 5th | 1 of 3 | 2 of 2 | 3 of 5 | | Acast | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | RedCircle | 7th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about podcast monetisation platforms - Asked ChatGPT "Which podcast monetisation platform should I use?": 1. Patreon, 2. Spotify for Creators, 3. Supercast, 4. Supporting Cast - Asked ChatGPT "What are the best podcast monetisation platforms?": 1. Patreon, 2. Spotify for Creators, 3. Apple Podcasts Subscriptions, 4. Acast, 5. Supercast, 6. RedCircle - Asked ChatGPT "What's the best podcast monetisation platform for earning subscription income?": 1. Patreon, 2. Supercast, 3. Apple Podcasts Subscriptions, 4. Spotify for Creators - Searched Google, AI Overview "podcast subscription platform": 1. Supercast, 2. Supporting Cast, 3. Apple Podcasts Subscriptions, 4. Spotify for Creators - Searched Google, AI Overview "sell podcast subscriptions": 1. Apple Podcasts Subscriptions, 2. Patreon, 3. Supporting Cast Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for podcast monetisation platforms worldwide in September 2026? - In September 2026, Spotify for Creators gained share of searches among podcast monetisation platforms worldwide, from 3.1% to 3.7%. - Estimated monthly branded searches for Supporting Cast worldwide rose 238.5% over 12 measured months, from 1.3K to 4.4K in September 2026. ## Month by month | Month | Spotify for Creators estimated searches | Spotify for Creators Share of Search | Spotify for Creators rank | Supporting Cast estimated searches | Supporting Cast Share of Search | Supporting Cast rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90.5K | 2.5% | 3 | 1.3K | 0.04% | 7 | | Nov 2025 | 90.5K | 2.5% | 3 | 1.3K | 0.04% | 7 | | Dec 2025 | 90.5K | 2.5% | 3 | 1.3K | 0.04% | 7 | | Jan 2026 | 110K | 2.5% | 3 | 1.6K | 0.04% | 7 | | Feb 2026 | 110K | 3% | 3 | 1.3K | 0.04% | 7 | | Mar 2026 | 135K | 3.1% | 2 | 1.6K | 0.04% | 7 | | Apr 2026 | 135K | 3.7% | 2 | 1.3K | 0.04% | 7 | | May 2026 | 135K | 3.1% | 2 | 1.3K | 0.03% | 7 | | Jun 2026 | 135K | 3.1% | 2 | 1.6K | 0.04% | 7 | | Jul 2026 | 135K | 3.7% | 2 | 2.4K | 0.07% | 7 | | Aug 2026 | 135K | 3.1% | 2 | 3.6K | 0.08% | 6 | | Sep 2026 | 135K | 3.7% | 2 | 4.4K | 0.12% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Spotify for Creators’ and Supporting Cast’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Spotify for Creators**: Measured on the search term “spotify for creators”. - **Supporting Cast**: Measured on the search term “supporting cast”. - [Spotify for Creators profile](/demand/global-en/brands/spotify-for-creators) - [Supporting Cast profile](/demand/global-en/brands/supporting-cast) - [All podcast monetisation platforms worldwide](/demand/global-en/categories/podcast-monetisation-platforms): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Spotify for Creators or Supporting Cast more popular in search? In September 2026, Spotify for Creators had more branded searches than Supporting Cast among podcast monetisation platforms worldwide. Spotify for Creators had about 135,000 branded searches, while Supporting Cast had 4,400. Spotify for Creators made up 3.7% of all podcast monetisation platform searches we track, and Supporting Cast accounted for 0.12%. ## Cite this page Brandwave. "Spotify for Creators vs Supporting Cast: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/spotify-for-creators-vs-supporting-cast This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/spotify-for-creators-vs-supporting-cast. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.