--- title: "Spotify Ad Studio vs Spotify Ads Manager: Which is searched more?" description: "Is Spotify Ad Studio or Spotify Ads Manager more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Podcast advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/spotify-ad-studio-vs-spotify-ads-manager" publisher: "Brandwave" --- # Spotify Ad Studio vs Spotify Ads Manager: Which is searched more? Is Spotify Ad Studio or Spotify Ads Manager more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Podcast advertising platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Spotify Ad Studio and Spotify Ads Manager - **Competitive set**: Podcast advertising platforms - **Market**: Global - **Month measured**: Sep 2026 - **Spotify Ad Studio Share of Search**: 0.62% - **Spotify Ads Manager Share of Search**: 3.4% ## Is Spotify Ad Studio or Spotify Ads Manager more popular in search? - In September 2026, Spotify Ads Manager had more branded searches than Spotify Ad Studio among podcast advertising platforms worldwide. Spotify Ads Manager had about 5,400 branded searches, while Spotify Ad Studio had 1,000. Spotify Ads Manager made up 3.4% of all podcast advertising platform searches we track, and Spotify Ad Studio accounted for 0.62%. - The lead changed hands 2 times in the 12 months ending September 2026: Spotify Ad Studio took it in March 2026, Spotify Ads Manager took it in April 2026. - Across the 12 months ending September 2026, Spotify Ad Studio’s share of searches among podcast advertising platforms worldwide moved from 1.4% to 0.62%, and its estimated monthly branded searches moved from 2.9K to 1K. - Across the 12 months ending September 2026, Spotify Ads Manager’s share of searches among podcast advertising platforms worldwide moved from 3.2% to 3.4%, and its estimated monthly branded searches moved from 6.6K to 5.4K. ## Top podcast advertising platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Spotify Ad Studio and Spotify Ads Manager were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Spotify Ads Manager was listed before Spotify Ad Studio in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Acast | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Spotify Ads Manager | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Libsyn Ads | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Gumball | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Spotify Ad Studio | 5th | 3 of 3 | 1 of 2 | 4 of 5 | | Podbean | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Megaphone | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | RedCircle | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about podcast advertising platforms - Asked ChatGPT "Which podcast advertising platform should I use?": 1. Spotify Ads Manager, 2. Acast, 3. Spotify Ad Studio - Asked ChatGPT "What are the best podcast advertising platforms?": 1. Acast, 2. Spotify Ads Manager, 3. Libsyn Ads, 4. Spotify Ad Studio - Asked ChatGPT "What's the best podcast advertising platform for buying or selling ads?": 1. Acast, 2. Gumball, 3. Libsyn Ads, 4. Spotify Ads Manager, 5. Podbean, 6. Spotify Ad Studio - Searched Google, AI Overview "podcast ad network": 1. Acast, 2. Libsyn Ads, 3. Gumball, 4. Megaphone - Searched Google, AI Overview "buy podcast ads": 1. Acast, 2. Spotify Ads Manager, 3. Podbean, 4. Libsyn Ads, 5. Spotify Ad Studio Not named in any answer: RedCircle. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for podcast advertising platforms worldwide in September 2026? - In September 2026, Spotify Ads Manager lost share of searches among podcast advertising platforms worldwide, from 5% to 3.4%. - Estimated monthly branded searches for Spotify Ad Studio worldwide fell 65.5% over 12 measured months, from 2.9K to 1K in September 2026. ## Month by month | Month | Spotify Ad Studio estimated searches | Spotify Ad Studio Share of Search | Spotify Ad Studio rank | Spotify Ads Manager estimated searches | Spotify Ads Manager Share of Search | Spotify Ads Manager rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.9K | 1.4% | 5 | 6.6K | 3.2% | 4 | | Nov 2025 | 2.9K | 1.6% | 5 | 3.6K | 2% | 4 | | Dec 2025 | 2.9K | 1.7% | 5 | 3.6K | 2.1% | 4 | | Jan 2026 | 2.9K | 1.5% | 5 | 3.6K | 1.9% | 4 | | Feb 2026 | 2.9K | 1.5% | 5 | 4.4K | 2.3% | 4 | | Mar 2026 | 6.6K | 3.2% | 4 | 5.4K | 2.6% | 5 | | Apr 2026 | 2.4K | 1.3% | 5 | 4.4K | 2.3% | 4 | | May 2026 | 2.4K | 1.3% | 5 | 6.6K | 3.5% | 4 | | Jun 2026 | 1.9K | 1.2% | 5 | 8.1K | 5% | 4 | | Jul 2026 | 2.4K | 1.5% | 5 | 9.9K | 6.2% | 4 | | Aug 2026 | 1.3K | 0.8% | 5 | 8.1K | 5% | 4 | | Sep 2026 | 1K | 0.62% | 5 | 5.4K | 3.4% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Spotify Ad Studio’s and Spotify Ads Manager’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Spotify Ad Studio**: Measured on the search term “spotifyadstudio”. - **Spotify Ads Manager**: Measured on the search term “spotify ads manager”. - [Spotify Ad Studio profile](/demand/global-en/brands/spotify-ad-studio) - [Spotify Ads Manager profile](/demand/global-en/brands/spotify-ads-manager) - [All podcast advertising platforms worldwide](/demand/global-en/categories/podcast-advertising-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Spotify Ad Studio or Spotify Ads Manager more popular in search? In September 2026, Spotify Ads Manager had more branded searches than Spotify Ad Studio among podcast advertising platforms worldwide. Spotify Ads Manager had about 5,400 branded searches, while Spotify Ad Studio had 1,000. Spotify Ads Manager made up 3.4% of all podcast advertising platform searches we track, and Spotify Ad Studio accounted for 0.62%. ## Cite this page Brandwave. "Spotify Ad Studio vs Spotify Ads Manager: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/spotify-ad-studio-vs-spotify-ads-manager This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/spotify-ad-studio-vs-spotify-ads-manager. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.